Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business. <a href="https://www.statista.com/statistics/242477/global-revenue-of-market-research-companies/" target="_self"> </a>New data shows that the global market research industry’s revenue surpassed $73 billion in 2019 (up from $46.09 billion in 2014), which suggests to me that the industry is booming and that more companies are aggressively investing in third-party research to understand their markets.&nbsp;

Market Research Is Crucial

Before determining what research method is right for your business, it’s important to conduct frequent preliminary internal research to understand your market and its white space. This will provide a starting point and assist you when you’re outsourcing formal market research.This research can also prepare your team for initial conversations with market research firms and allow you to communicate your expectations and needs.

What To Do Before Reaching Out To Market Research Firms

Now that market research teams can integrate artificial intelligence into their survey strategies by leveraging third-party technologies, results may now be more reliable and more transparent, which could make this option a preferable choice for C-suite executives. Survey results can also reveal details about your target audience, which can help you tailor your sales funnel and pipeline. Surveys also reveal market perceptions and provide guidance on how companies should reposition, market or rebrand themselves.

Opting In To Surveys

Once you have the results of your market research, it could allow your company to scale more quickly and mitigate risks along the way. New insights may reveal problematic pathways or negative perceptions of your company but could also reveal where there is white space and an opportunity for growth. To optimize cost and maximize reach, you can and should utilize these results throughout the fiscal year and use them to help shape your business strategy.

The Value Of Data

Market research is a longer-term investment. The ROI can pay dividends over time, but measuring prematurely could dampen expectations. Companies can use market research to inform business and marketing strategies and to maintain strong and loyal customer relationships over time.&nbsp;

Market Research: Important Strategy

Results from market research are invaluable and can have lasting impacts. Companies can repurpose and leverage them to build credibility in the media and with investors while also using them to reveal more about competitors.

Stashed ideas

Council Post: Why CMOs Should Include Market Research In Their Strategies

Google Scholar is a search engine for scholarly literature at major academic publishers &amp; university presses that lets you find articles/citations on the topic of your choice.It ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around 1 yr). Its aim is to rank documents the way researchers would: based on relevance &amp; popularity.Documents are added to its library when publishers submit them to the GS Metadata Program. From there, documents are indexed, ranked, &amp; made available to searchers in search results.

How Does Google Scholar Work?

<ul><li>Search by Year/Date to Find Trending Topics</li><li>Explore Related Articles to a Certain Topic</li><li>Follow Citations for Additional Ideas</li><li>Explore the Most Popular Articles &amp; Publications: Browse the top 100 publications, ordered by 5-yr h-index &amp; h-median metrics. Click the h-index number to see the article &amp; citation metrics. The h-index is a number that represents the highest number of papers in the publication that have been cited at least that many times. The h-median metric is the median of the citation counts in its h-core. Articles in the top 50% of citations count towards this metric.</li></ul>

#1-#4

<ul><li>Narrow Your Results by Field Using Google Scholar’s Advanced Search: Fields are controlled by the Advanced Scholar Search function, which lets users can input keywords, phrases, &amp; places where they occur. One can also segment results by authors, publishers, &amp; dates.</li><li>Use Keyword Research to Inform Your Search: The more relevant satellite keywords you add, the more likely is it that Google Scholar will return good results for your topic.</li></ul>

#5-#6

<ul><li>Find Industry &amp; Competitor Topics: You could use Google Scholar to find content ideas is to look at what your competitors and other industry leaders are doing. Alternatively, you could use Google Scholar results to write about topics that are relevant to your industry. Lastly, you can use Google Scholar to find ideas for your product or service.&nbsp;</li></ul>

<ul><li>Use Google Scholar to Expand Your Customer Base: Search for topics relevant to your industry &amp; see who’s writing about them - this can help you find new people in the industry to do business with. You may also find relevant searches that focus on market research or lead generation strategies for companies within your niche - these could turn into potential prospects or partnerships in the future. You’ll also be able to gather in-depth knowledge about how other players in your industry are creating &amp; interacting with content - this can give you new ideas for content topics of your own.</li></ul>

Google Scholar is a great tool for informative content marketing research. Follow this guide to get the most out of your search.

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Market Research Is Crucial

Council Post: Why CMOs Should Include Market Research In Their Strategies

How Does Google Scholar Work?

How to Use Google Scholar to Find Content Ideas and Research