Marketingresearch Ideas - Deepstash


10 ideas

Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business.

New data shows that the global market research industry’s revenue surpassed $73 billion in 2019 (up from $46.09 billion in 2014), which suggests to me that the industry is booming and that more companies are aggressively investing in third-party research to understand their markets. 


How Does Google Scholar Work?

Google Scholar is a search engine for scholarly literature at major academic publishers & university presses that lets you find articles/citations on the topic of your choice.

It ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around 1 yr). Its aim is to rank documents the way researchers would: based on relevance & popularity.

Documents are added to its library when publishers submit them to the GS Metadata Program. From there, documents are indexed, ranked, & made available to searchers in search results.