Customers want to interact with you on a personal level beyond the traditional form.Interactive content is a fast-growing trend and is likely to continue. You can stand out by creating immersive and creative marketing materials, such as:<ul><li>questionnaires, quizzes, polls</li><li>virtual reality videos</li><li>augmented reality materials</li><li>interactive calculators</li></ul>

Interactive content

A conversational approach will help to increase personal relationships between consumers and your brand. Conversational marketing includes personalised emails, customer service chatbots, videos, and so on. Customers prefer an instant response from a business, even at night. If they can't, they'll look to your competition. Using conversational marketing on your site will ensure you give your customers what they need.

Conversational marketing

Knowing the latest digital marketing trends is not sufficient. We should learn how to use and apply them. The article contains two of the latest trends and how to leverage them.

Learn about these two trending marketing trends as you plan your digital marketing strategy for the new year.

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2 Digital Marketing Trends to Consider for 2022

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