If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult.
Don't worry - here are eight ways you can stand out from the crowd and master your marketing.
The author asserts that well-managed companies have moved from the emphasis on customising items to offering globally standardised products that are reliable and low priced.
Global companies will achieve long-term success by concentrating on what everyone wants rather than worrying about the details of what people think they might like.
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