According to the author Neil Postman, who was a media critic in the 80s, the quality of information is diminished by the media, and our desire to be entertained is amplified.
The cultivation theory suggests that repeated exposure to media will gradually shape the beliefs of the real world.
George Gerbner proposed the cultivation theory in 1969. He suggested that ongoing exposure to media instilled the belief that the messages spread by the media apply to the real world. He stated that media exposure shaped beliefs, values, and attitudes.
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