Rotten Tomatoes and the Tomatometer score are the world’s most trusted recommendation resources for quality entertainment. As the leading online aggregator of movie and TV show reviews from critics, they provide fans with a comprehensive guide to what’s Fresh – and what’s Rotten – in theaters and at home. The Tomatometer is just the beginning.

THE ROTTEN TOMATOES

They also serve movie and TV fans with original editorial content on their site and through social channels, produce fun and informative video series, and hold live events for fans across the country, with their ‘Your Opinion Sucks’ live shows. If you’re an entertainment fan looking for a recommendation, or to share an opinion, checkout the Rotten Tomatoes.

The Tomatometer score – based on the opinions of hundreds of film and television critics is a trusted measurement of a movie. Back in the days of the open theaters, when a play was particularly atrocious, the audience expressed their dissatisfaction by not only booing and hissing at the stage, but also throwing whatever was at hand – vegetables and fruits included.The Tomatometer score represents the percentage of professional critic reviews that are positive for a given film or television show. A Tomatometer score is calculated for a movie or TV show after it receives at least five reviews.

The Tomatometer

There are 3 types of tomato here,<ol><li>RED TOMATO When at least 60% of reviews for a movie or TV show are positive, a red tomato is displayed to indicate its Fresh status.</li><li>GREEN SPLAT TOMATO When less than 60% of reviews for a movie or TV show are positive, a green splat is displayed to indicate its Rotten status.</li><li>FADED TOMATO When there is no Tomatometer score available, which could be because the title hasn’t released yet or there are not enough ratings to generate a score.</li></ol>

The Tomatoes

Certified Fresh status is a special distinction awarded to the best-reviewed movies and TV shows. In order to qualify, movies or TV shows must meet the following requirements:<ol><li>A consistent Tomatometer score of 75% or higher.</li><li>At least five reviews from Top Critics.</li><li>Films in wide release must have a minimum of 80 reviews. This also applies for films going from limited to wide release.</li><li>Films in limited release must have a minimum of 40 reviews.</li><li>Only individual seasons of a TV show are eligible, and each must have a minimum of 20 reviews.</li></ol>

The Certified Fresh

The above requirements for Certified Fresh status are only the bare minimum a film must achieve to qualify for the distinction. A film does not automatically become Certified Fresh when it meets those requirements. The Tomatometer score must be consistent and unlikely to deviate significantly before a film or TV show is marked Certified Fresh.

A Certified Fresh movie or TV season whose score drops and remains consistently below 70% will lose the Certified Fresh designation. The certification removal might not happen as soon as the score drops below 70%; as with CF designation, removal will take place when the score settles.A movie or TV season that loses Certified Fresh status can regain it by reaching a consistent score of 75% or more and meeting the other minimum requirements.

Rotten Tomatoes has assembled a team of curators whose job it is to read thousands of movie and TV reviews weekly. The team collects movie and TV reviews from Tomatometer-approved critics and publications every day, generating Tomatometer scores. Their curators carefully read these reviews, noting if the reviews are Fresh or Rotten, and choose a representative pull-quote. Tomatometer-approved critics can also self-submit their reviews.

Curation

The Audience Score, denoted by a popcorn bucket, represents the percentage of users who have rated a movie or TV show positively. With films for which they can verify users have bought a ticket, the default Audience Score they show is made up of “Verified Ratings,” which represents the percentage of users who have rated a movie or TV show positively who they can verify bought a ticket; it is displayed once enough of those Verified Ratings are in to form a score.

The Audience Score

For all other titles, they display an “All Audience Score” that includes ratings from people regardless of whether or not they can currently verify they have seen the movie or show. Titles eligible for Verified Ratings have an All Audience Score, too: To see it, just click on the popcorn bucket and you can toggle between both the Verified Audience Score and the All Audience Score. You can read more about recent changes to the score box HERE.

There are 3 types of popcorn bucket here,<ol><li>FULL POPCORN BUCKET When at least 60% of users give a movie or TV show a star rating of 3.5 or higher, a full popcorn bucket is displayed to indicate its Fresh status.</li><li>TIPPED OVER POPCORN BUCKET When less than 60% of users give a movie or TV show a star rating of 3.5 or higher, a tipped over popcorn bucket is displayed to indicate its Rotten status.</li><li>FADED POPCORN BUCKET When there is no Audience Score available, which could be because the Title hasn’t released yet or there are not enough ratings to generate a score.</li></ol>

The Popcorn Buckets

Rotten Tomatoes is home to the Tomatometer rating, which represents the percentage of professional critic reviews that are positive for a given film or television show.

Knowledge

Rotten Tomatoes: About

The red carpet event preceding the awards show is always a visual spectacle. Celebrities mill about in their best designer clothes and their outfits are splashed across televisions, magazines, and social media.In marketing, you also have to play up the visuals, because the stats don’t lie: 91% of people prefer visual content over written content. Things like videos, infographics and social media images can help engage the audience and boost brand awareness.

Visuals, visuals, visuals

<ul><li>It's not just about the logo or advertising campaigns. It's the way your brand presents itself to the market and interacts with your audience.</li><li>Be mindful of all aspects of your business from a branding perspective including product design, employee relations, and customer support.</li></ul>

Branding Is Everything

If you’ve seen the infamous 2017 "Best Picture" mix-up between La La Land and Moonlight, then, like me, you’ve probably tried to erase that cringe-worthy moment from your memory.<ul><li>Any data you provide must be accurate for your company to have any credibility</li><li>When your brand generates high quality, reliable data, the benefits include better decision making, improved productivity, lower costs, and higher sales</li><li>Always double-check your work, and be hypervigilant concerning data</li></ul>

Accuracy Is Important

Ellen DeGeneres went into the crowd and brought together some of the night's biggest stars including Bradley Cooper, Meryl Streep, Jennifer Lawrence, Brad Pitt, and more - to squeeze in for a selfieAfter posting the photo on Twitter, it received over 3 million retweets and was used as an advertisement for SamsungThis shows the sheer strength of social media when something goes viral

Social Media Is Powerful

<ul><li>The goal is to find out what appeals to your customers, then to capture their interests through narrative marketing campaigns</li><li>It's about going outside of your product or service and focusing on your company values</li><li>For example, Patagonia established a narrative as a company that "aims to use [their] resources" to save the world from extinction"</li></ul>

It's All About Narrative Marketing

Behind the heavy crystal curtains, the bevy of celebrities, and the swelling orchestra, there's a lot that a marketer can take away from the Oscars.

The glitz! The glam! And the...marketing lessons? That’s right — behind the crystal curtains, there’s a lot that a marketer can take away from the Oscars.

Stashed ideas

The Oscars: The Glitz, Glam, and the Marketing Lessons | AdRoll

The cost to make a movie has little or no correlation to its profitability.
Movies cost so much because of the financial concept known as Parkinson's Law, which means film budgets will continually expand to use the capital available, regardless if the extra cash results in a better product.

Movies and Parkinson's Law

During the mid-2000s economic boom, Wall Street hedge funds partnered with investment banks to push $15 billion into Hollywood films. A new payment structure gave outside investors a slice of a film's total profits over its product's lifetime, such as box office sales, video on demand, DVDs, TV licensing, in-flight movies, product placement and toy licensing. This meant that studios could spend less of their own funds while making more expensive movies.

Why the cost of movies increased

Movie cost is explained in this article. Learn about movie cost.

Why do movies cost so much to make?

Movies have significant earning power because they're sold so effectively.
Even though the movie industry earns billions of dollars a year, only a handful of Hollywood movies make a profit. Hollywood relies on its few runaway hits to make up for the rest of the films that fail to break even, making the job of the movie marketer even more important.

The art of movie marketing

Every major Hollywood studio and movie distribution company relies on their internal promotions department to design an advertising campaign across different media platforms. <ul><li>One tactic to make a film stand out is to go big. The marketing campaign for an expensive blockbuster movie often cost as much as half of the total production budget.</li><li>Opening weekend sales give a direct indication of how big the profit will be. Therefore, the marketing team needs to ensure strong opening weekend sales.</li></ul>

Movie marketing basics

The trailer is often the first chance to promote a movie and can start up to a year before releasing a major studio movie. Then the movie studio will unveil an official Web site for the film, where visitors can view several versions of the trailer, watch behind-the-scenes interviews, download cell-phone ringtones and desktop wallpaper, and play games.

Early movie marketing strategies

<ul><li>Closer to the release date, movie marketers try to get favourable coverage in newspapers, magazines and TV shows.</li><li>At the main movie publicity - or press junket - journalists, entertainment reporters and movie critics are flown to a unique location for interviews with the stars and creators.</li><li>A few weeks before the movie opens, a publicity blitz is rolled out. The public is bombarded with so many images and promotions that the movie can't go unnoticed.</li><li>A final strategy is a publicity stunt, where someone does something spectacular to draw attention to the movie.</li></ul>

Closer to the release date

<ul><li>Every movie is a unique product with its own potential. Just because one film was a hit doesn't mean the next one will be.</li><li>Movie marketers try to deal with this risk by heavily promoting expensive films, which significantly increases the expenses.</li><li>Movies are also marketed to the widest audience. The lack of focus means millions of dollars are lost on the wrong audience.</li><li>Moviegoers are quick to recognize a publicity blitz and are becoming less susceptible to advertising campaigns.</li></ul>

Problems with movie marketing

Are you curious about how movie marketing works? Check out HowStuffWorks to learn about how movie marketing works.

How Movie Marketing Works

Its founding purpose is to draw attention and raise the profile of films, with the aim of contributing towards the development of cinema, boosting the film industry around the globe, and celebrating cinema at an international level.

The Mission of The Cannes Film Festival 

<h1>The Selection is balanced and representative of cinematography in terms of creativity and geography.</h1><ul><li>Films that are representative of"arthouse cinema with a wide audience" are presented in Competition, while Un Certain Regard focuses on the works that have an original aim and aesthetic (and are guaranteed to make a discreet but strong impact on screens around the world).</li><li>The Selection also includes Out of Competition films, Special Screenings and Midnight Screenings, the historically important films featured in Cannes Classics and the Cinéfondation selection of films submitted from film schools.</li></ul>

The Official Selection

<ul><li>The members of the Selection Committee travel all around the world and scour film festivals to unearth the most promising directors and bring a fresh look at the Official Selection.</li><li>The Caméra d'Or is awarded to the best film presented either in the Selection, during Directors' Fortnight or the Semaine de la Critique, while the Cinéfondation presents film school work and organizes the Residence and the Workshop.</li><li>The development of "Cannes Short Films" is another step in this direction.&nbsp;</li></ul>

Initiatives To Encourage Film Production

This is the part of the festival that draws the most media attention.For the organization, the Red Carpet represents the opportunity to give an initial and equal welcome to both the world's greatest film artists and to emerging talent.It is also a chance to honour the creativity of those artists on whom the Festival's reputation depends.

The Red Carpet Steps

Every year, the Festival invites artists from all over the world of today and tomorrow, creating a map of cinema. There is international converage of the event in media.The Festival also offers filmmaking countries the chance to showcase the richness of their cinema in Village Internationl, which hosts an increased number of countries every year.

Rotten Tomatoes: About

The Oscars: The Glitz, Glam, and the Marketing Lessons | AdRoll

Why do movies cost so much to make?

How Movie Marketing Works

Festival de Cannes 2021

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