One of the best ways to build strong, long-lasting customer relationships is to offer a company newsletter to subscribers. A newsletter can build trust and authority with your customers and keep your brand in their minds. If your newsletter fails to deliver real value, it will only serve to annoy your customers. But, done right and at the right frequency, it can open doors for your business.

A newsletter can open doors for your business

A recent B2B marketer poll showed that 81% consider email newsletters their most-used content marketing form. Email newsletters are important for generating interest in your brand. A newsletter ensures that you stay top of a customer's mind long after they've made a purchase and help continue driving sales.

Newsletters gives a competitive advantage

<ul><li>Driving web traffic. Throughout each newsletter email, include links to new website content or special promotions on your site.</li><li>Reputation management. Your newsletter creates a brand voice.</li><li>Social media growth. Plug your social media accounts at the end of each newsletter to encourage readers to connect with you.</li><li>Sales initiation. Newsletters help promote sales, introduce new products, and make customers feel like insiders with special access.</li></ul>

Benefits of email newsletters

<ul><li>Express, don't impress. Keep it real and cut straight to the chase. No one has time for wordy newsletters.</li><li>Educate before promoting. Ensure the majority of the content adds real value to what your audience already has.</li><li>Find the right frequency. One survey showed five or fewer newsletters per week had higher open rates.</li><li>Nail your subject lines. It should be eye-catching and communicate the benefit of opening a newsletter.</li></ul>

Creating a successful newsletter

The customer lifecycle lasts years, not days.

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A newsletter can open doors for your business

Council Post: How To Make Sure Your Company Newsletter Gets Read