The best way to end a crisis is to rise above it. So you just don’t participate in it.

The first move to greatness feels really hard at first because it’s so unfamiliar, uncomfortable and scary.

As our world gets noisier and more uncertain, the #1 way to guarantee your success and happiness is to strengthen yourself.

Human greatness is from ordinary people who in one moment of inspiration and self-belief—made a right angle turn into what had previously seemed impossible. They then went down a road that shifted their lives forever.

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Becoming that human who has a great life all stems from what we consume and those we take them from.

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Read Of The Day

The Monk Who Sold His Ferrari

<ul><li>Jeffrey Bezos is the founder and former CEO of Amazon.</li><li>With a net worth of US$182b, he's the world's second wealthiest person.</li></ul>The Jeff Bezos Reversible vs. Irreversible Decisions Framework is a powerful mental model for unlocking growth in your career, business, relationships, or life.

How The World's Second Richest Man Makes Decisions

There are some subtle traps that even high-performing large organizations can fall into as a matter of course, and we’ll have to learn as an institution how to guard against them. One common pitfall for large organizations – one that hurts speed and inventiveness – is “one-size-fits-all” decision making.

Some decisions are consequential and irreversible or nearly irreversible – one-way doors – and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don’t like what you see on the other side, you can’t get back to where you were before.Most decisions are changeable, reversible – they’re two-way doors. If you’ve made a suboptimal but reversible decision, you don’t have to live with the consequences for that long. You can reopen the door and go back through.

Irreversible And Reversible Decisions

Irreversible and reversible decisions exist on a continuum—they're not binary.You need to plot your decision against each spectrum to determine the importance of the decision.

Going In A Flow

Decisions can be broken down in three dimensions:1 Resource investment from a decision2 The overall impact of a positive outcome3 The impacts of a negative outcomeThe process involves plotting a point along each spectrum to determine overall importance.

The Three Dimensions

Step 1: Determine whether the decision is reversibleStep 2: If it's reversible, have confidence in making the decision quicklyStep 3: For irreversible decisions, slow down and gather more information before decidingReversible decisions aren't an excuse to act recklessly.They're a recognition that the ability to make decisions quickly is a competitive and life advantage.

Applying The Decision Framework In Our Lives

<ul><li>Once you start using this framework, you'll quickly learn that the vast majority of decisions are reversible.</li><li>This will unlock considerable progress for yourself, your career, or your business.</li><li>We should always aspire to speed, because time is the one resource we lack most.</li><li>Fear of failure and perfectionism is one of the greatest barriers to individual and collective human progress.</li><li>Much of overcoming these is learning when to go fast and when to go slow.</li><li>The irreversible vs. reversible decisions framework allows you to do that.</li></ul>

The Bottom Line

The Jeff Bezos Reversible vs. Irreversible Decisions Framework

Stashed ideas

Reversible Vs Irreversible Decisions - The Jeff Bezos Model

<ol><li>Don’t overextend yourself: Ask yourself - How much time do you want to spend on your platform? How often do you want to send it out? </li><li>However long you think it will take—double it.</li><li>Be prepared for responses, good or bad.</li><li>Do outlines: Organize what is going to happen in each newsletter. It is best to have an entire year planned out.</li><li>Have fun</li></ol>

The Lessons

<ol><li>Think of topics for your newsletter.</li><li>Research</li><li>Writing</li><li>Editing/formatting. </li><li>Publish</li></ol>

Steps to create and publish a Newsletter

Guest poster Brenda Rech shares five things she learned in her first year of sending out a newsletter and why you should start one yourself.

Authorship

#5onFri: Lessons I Learned as a Novice Newsletter Writer - Brenda Rech

First, identify your competitors. You can do this by doing a quick google search and subscribing to the your competitors' newsletters. Gather all the information you can get. Secondly, analyze your competitor's strengths and weaknesses. What do they have that you don't and how can you incorporate this into your own moving forward? Lastly, Identify your competitive advantage. A competitive advantage should be something that makes you distinctive from the rest.

1. Do a competitor analysis

The subject line creates the first impression of your e-mail. If it isn't intriguing enough it's most likely not going to be read and probably just straight to the trash.  to understand the interests of your subscribers, refer to data analytics and this will guide you on how to phrase your subject lines.  Don't forget to add a tad bit of personalization. Research showed that there is a 58% increase in revenue when you send out newsletters that address them by their first name.

2. Pick an interesting subject line

Don't be the kind of brand or company that has a clustered newsletter, even worse a boring-ly designed one!  Your content may be top-class but if it isn't eye catching, no one's going to read it! Layout your content to be engaging, informative, and easy-to-read. It also important to remember that you shouldn't overcrowd your newsletter. Try to use graphics or animation that support your content (but not too much).

3. Design e-mails that catch attention

Your content is the driving force of your email marketing campaigns, It would be best if you plan out what you'll include in your newsletters before you send them out. Use different data -- demographic, behavioral, transactional, and customer preferences -- using data analytics to understand and segment your subscribers to send them newsletters with relevant content.

4. Include relevant content

Have you thought about how often you'll be sending out newsletters to your subcribers without overwhelming them? If you badger your subcribers with tens of emails out of the blue it will instill a negative experience within them which will make them want to unsubscribe. However, if you maintain consistency and frequency of sending out newsletters, subscribers are more likely to be anticipating.

5. Maintain consistency and frequency 

The last thing that you should be wary of is at what point of the day are you going to send the newsletter. With over 250 billion emails being sent daily, it's a likely possibility that your email will get lost in their inbox.  Study up on which certain times and days of the week are users more active.

6. Be conscious of timing

Email marketing today is a lot different from what it used to be. Users these days want more than just a weekly or monthly promotional newsletter; they expect t

How To Create A Newsletter That Actually Drives Customer Engagement | ClientSuccess

One of the best ways to build strong, long-lasting customer relationships is to offer a company newsletter to subscribers. A newsletter can build trust and authority with your customers and keep your brand in their minds. If your newsletter fails to deliver real value, it will only serve to annoy your customers. But, done right and at the right frequency, it can open doors for your business.

A newsletter can open doors for your business

A recent B2B marketer poll showed that 81% consider email newsletters their most-used content marketing form. Email newsletters are important for generating interest in your brand. A newsletter ensures that you stay top of a customer's mind long after they've made a purchase and help continue driving sales.

Newsletters gives a competitive advantage

<ul><li>Driving web traffic. Throughout each newsletter email, include links to new website content or special promotions on your site.</li><li>Reputation management. Your newsletter creates a brand voice.</li><li>Social media growth. Plug your social media accounts at the end of each newsletter to encourage readers to connect with you.</li><li>Sales initiation. Newsletters help promote sales, introduce new products, and make customers feel like insiders with special access.</li></ul>

Benefits of email newsletters

<ul><li>Express, don't impress. Keep it real and cut straight to the chase. No one has time for wordy newsletters.</li><li>Educate before promoting. Ensure the majority of the content adds real value to what your audience already has.</li><li>Find the right frequency. One survey showed five or fewer newsletters per week had higher open rates.</li><li>Nail your subject lines. It should be eye-catching and communicate the benefit of opening a newsletter.</li></ul>

Creating a successful newsletter

The customer lifecycle lasts years, not days.

The Monk Who Sold His Ferrari

Reversible Vs Irreversible Decisions - The Jeff Bezos Model

#5onFri: Lessons I Learned as a Novice Newsletter Writer - Brenda Rech

How To Create A Newsletter That Actually Drives Customer Engagement | ClientSuccess

Council Post: How To Make Sure Your Company Newsletter Gets Read

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