PepsiCo uses a tool called Tastewise, which deploys algorithms to uncover what people are eating and why. The AI-driven tool analyzes massive quantities of food data online.
AI collects data that consumers don't report in focus groups.
Through findings from the tool, PepsiCo incorporated seaweed into a flavored savory snack. It's been a top seller since it was brought to the market.
The Hook Model is a way of explaining somebody's interactions with a product as they go through the four phases: the trigger to begin using the product, an action to satisfy the trigger, a variable reward for the actions, and an investment - in which the user feels that the product is more valuable to them.
After the cycle has been completed by the user, their habits will reinforce the product and therefore a win to the company.
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