Define your KPIs (e.g. increase CTR, Conversion Rate or Avg. Position) and set automated email for each bucket. For example, on Monday you can receive an email with the worst campaigns/ad groups with lower CTR on Bucket A. The next day you will focus on the next Bucket and so on.
Use the following rule: Check Campaign/Ad Group’s CTR is Lower than average with +/-5% of total Impression
Prioritize your design efforts so that you’re satisfying all baseline requirements first. Then AND ONLY THEN can you move on to fancier things like custom illustrations and animation.
No one cares what color the stitching is on the leather seats of your fancy concept car if it doesn’t even have wheels yet.
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