As product leaders, it is your task to build a great product culture.
This prevents ineffective product management and helps to reduce churn. Generally, it gives the people you work with the opportunity to grow.

Building a product culture

Product teams need to understand human motivation and psychology. Entrepreneurs Neel Doshi and Lindsay McGregor state that there are three pillars of motivation: <ul><li>Play: The number of tasks, projects, and priorities can feel overwhelming. But keeping a sense of fun brings innovation and creates value to customers.</li><li>Purpose: A person wants to feel like their work is meaningful and builds a better world.</li><li>Potential: A person needs to know that there is an opportunity for growth and advancement.</li></ul>

Three pillars of motivation

This eBook includes tips product leaders can put into action to help motivate PMs, reduce churn, and establish a great product culture.

The 3 P's of a Great Product Culture: Play, Purpose, & Potential

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