A design process defines a designers journey to solve problems and to create an idea. Having a consistent process helps you accomplish great things!There are no real definition of a design process. It is different for each company and different for each individual.

What is a design process

<ol><li>Elements: What is our expected outcome: What is the end results, whar are we creating</li><li>Stages:What is our approach, are we using Design thinking, Double Diamond or some other method.</li><li>Tools: What do we use, use tools that are optimzed for specific goals.</li></ol>

3 Components involved in the Design Process

Strategy-is the intersection between solving their peple problem and achieving their business goal.Scope- Determines the set of features that are necessary for a feasible solution here you are figuring out how much work.Structure-Interaction Design and Information Architecture, Information ArchitectureSkeleton- UI and Navigation design. Start designing the Navigation Design and picking a tab bar or hamburger menu.Surface- Visual Design helps the interface be more accessible and easy to use and understand.

Strategy-Scope-Structure-Skeleton-Surface

Step 1: Discover: Step 1 is to discover as much data as possible based off of an inital insight. We audit our own business and other businessesStep 2:Define: When defining we select problems that create a large impact. from there we select the best problem to solve.

Double Diamond Design Process Part 1

Step 3- Develop: We reserve any judgement and think big, wild and crazy. You will start designing and figuring out your solutionStep 4-Deliver: You will evaluate your work by putting it through critiques, running an AB test

Double Diamond Design Process Part 2

A design process defines every designer’s journey to solve wicked problems. It’s a phrase that appears at talks, job descriptions, and during job interviews. But, what exactly is a design process…

Lecture 2 : What is the Design Process?

What does that look like in the context of the user journey? For a ride-sharing app with a simple user journey, it might look like this:Aha moments are emotional and impactful, creating a powerful impression that keeps users coming back for more. Ideally, your aha moment should happen the first time users try your product—usually during onboarding .The aha moment is a moment of sudden insight or discovery. In software, it’s the pivotal moment when a new user first realizes the value of your product and why they need it.

What is an Aha moment

That moment things click—when a user realizes that they can truly benefit from your app—is their aha moment. Sometimes users actively realize this moment, while others experience it more subconsciously. Either way, the aha moment is the switch that turns an evaluating user into an activated user. It also often separates the users who stick around from those who churn.

Why Aha moment is important

<ol><li>Start with data you already have—in particular, your user analytics and user feedback</li><li>Supplement with user feedback</li><li>Learn from churned users</li></ol>

How to find your product's aha moment

Knowing which actions or events in your product trigger aha moments allows you to create more tailored onboarding experiences for different types of users.For example, Duolingo asks the user to choose if he's new to the language or if he knows some.

Personalize your user's journey to “aha!“

Signup forms, multiple tabs, installs, tutorial videos—the more work you make a user put in before they hit their “aha,” the less likely it is that they’ll stick around for it. If you can get users to their aha moment before requiring them to enter credit card info, agree to Terms of Service, or even log in—do it! That moment of activation will work in your favor—don’t gate your aha moment if you don’t have to.Take a look at how Airbnb gives you access to all their listings before asking you for any information.

How to get users to aha faster

Use tooltips to point users where you want them to go, leading them directly to your aha moment with a step-by-step breakdown of what to do. Instead of telling users what to do via a boring guide or video, tooltips show users exactly how to get to their goals. When new users don’t have to figure things out on their own, they’re more likely to reach “aha.”

Tooltips

Great ideas on how to start with the aha moment. Spoiler alert: Add it in onboarding

In this comprehensive guide, we'll cover how to define, design, personalize, and optimize your own product's aha moment.

Product

The aha moment guide: How to find, optimize, and design for your product

Wood is a versatile material. You can build almost anything out of it. But you shouldn't. Wood is great for some things (big, flat surfaces like a tabletop) and poor at others (weight-bearing structures like legs). Steel, however, is great for structure due to its strength, but it makes for a poor tabletop.Every material is good at something and poor at something else.To honor a material is to celebrate its unique properties and use its strengths.

Honor the material

Software and mobile devices are two kinds of "materials" that tech companies operate with.We believe we can build anything with them. But, like wood, each of them has grain. Some things are easy to do and others are difficult. Move with the grain, and you can unlock amazing experiences. Cut against the grain, and you will struggle.It's on us to honor them and match real customer needs with what a platform and device can deliver.

Technological materials

We can unlock new product experiences only by leveraging the strengths of the technology we use

We hold phones from the future, running software designed a decade ago.

Build great products

Honor the Material

The Halo Effect states that one impression of an aspect of someone or a company will bleed into our aspects of that person or companyThe Halo Effect states that people judge a person or a thing over one trait of that person or that thing.

What is The Halo Effect

<ul><li>When we see an attractive person, we automatically assume that they must be a good person as well</li><li>Someone who found a typo on a moving companies website didn't hire them because they thought if they were so careless on their website how can I trust them with my furniture.</li></ul>

Examples Of This In The Real Wolrd

This is exactly why you always want to present your best self.This is also why you want to take advantage of the Aesthetically-Usability Effect where users think that a well designed website will automically function better and they are willingly to overlook faults

This Is Why First Impressions Matter

The Halo Effect can help you create brand loyalty It is a psycological effect that is most useful.

The Halo Effect says that any one element in a user's experience with a company will rub off on their interpretation of other elements and their feelings about the company as a whole. Good design in one part of a website will make people like other parts better (and like the company better), but the opposite is also true.

The Halo Effect in UX Design (Video)

<ol><li>Discoverability - figure out which actions are possible and where and how to perform them</li><li>Understanding - how is the product supposed to be used and what all the different controls and settings mean</li></ol>

2 Important Characteristics Of Good Design

<ul><li>Industrial design - emphasize form and material; optimize function, value, and appearance of products and systems for the benefit of both user and manufacturer.</li><li>Interaction design - emphasize understandability and usability; how people interact with technology and draws upon principles of psychology, design, art, and emotion.</li><li>Experience design - emphasize emotional impact and focused on quality and enjoyment of the total experience.</li></ul>

Areas Of Design

Good understanding of people is key. Designs should match the needs and capabilities of the people for whom they are intended. The philosophy of human-centeted design focuses on repeated approximations and avoids specifying the problem as long as possible when it comes to defining the specifications of design.

Human-centered Design 

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

Lecture 2 : What is the Design Process?

The aha moment guide: How to find, optimize, and design for your product

Honor the Material

The Halo Effect in UX Design (Video)

The Design of Everyday Things

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