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"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that impact customer satisfaction in the near-term. But it will not lead to disruptive new products and services.
For more innovative product design and more 'aha' moments we could use:
“Keep my teeth healthy.”
This is people focused - the same problem people faced hundreds of years ago, face today, and hundreds of years from now.
I finally had to sit with the devil
I went into hell and I asked him what the problem is yellin' He tried to get me to live with him, even called me a sinner And told me everything about me doesn't feel like a winner So why continue when he's tellin' me I might as well give up?
I took a moment, thought about it, feelin' caught in the middle
But got offended when he told me I would live in a kennel
And I can never leave it, even if I made it to Heaven He'd find a way to get me back and send a demon to get me
I'm like, "woah, hold up, I don't think so"
Skin and bones meet my ego
The 1995 modestly budgeted teen movie called Clueless influenced fashion for two decades and became a permanent cultural touchstone for multiple generations.
The comedy about a shopaholic Beverly Hills teenager benefited from MTV's promotions and became the No. 1 movie for that summer. More importantly, Clueless touched a part of the culture that caused pre-teen and teen girls to rush to malls searching for plaid skirts and knee-high socks.
❤️ Brainstash Inc.