Productmanagement Ideas - Deepstash

productmanagement

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Designing for user understanding

The issue: Users incorrectly used a new medical device that capture images of the human retina. Users didn't read the user manuals or watch the training videos. This could potentially cause a false diagnosis and possibly permanent blindness.

The team had to re-train the medical staff but couldn't sustainably do this for every customer. The only solution was to improve the UX. Ultimately, the issue was lacking direction in designing for user understanding.

Three biggest takeaways:

  • Be bold
  • Exploit familiar analogies
  • Think beyond screens and wireframes.

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This company built medical devices that captured images of the human retina. But the UX was complex, potentially causing errors. Using an iPhone helped them to tap into their network of accomplished app designers and ask for help. Apple noticed the device, and reached out and offered to help. This experience resulted in three key UX take-aways.

5 IDEAS

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Measuring Product Managers Performance

Unlike sales and marketing, who are responsible for very clear, measurable, deliverables (new/retained customers and leads respectively), product managers can’t be measured this way.

The outcome of good product management work is not contained in the product department but rather manifested in the performance of many other departments.

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Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

4 IDEAS

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The Product Leader

The job profile of a product leader is akin to a CEO of a company.

A product leader is ultimately responsible for the success and failure of a product, and by extension, the company itself. This raises the question of what makes a true product leader.

We find out the traits of a model product leader and the product team in this book.

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Product Leaders and Product Teams: Management Basics

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