Gathering customer feedback is an excellent first step towards customer-centricity. The feedback obtained is then converted into a strategy that the Product Manager must share with the team or the entire organization. This is commonly referred to as the Voice of the Customer.Voice of the Customer is a term that describes your Customer’s feedback about their experiences with and expectations for your products or services. It focuses on customer needs, expectations, understandings, and product improvement.

The voice of the customer

The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product.&nbsp;Usually, customers don’t know what they need, but they can’t hide what they need.&nbsp;

Don’t talk about your solution

The Customer should be the one who talks more than you. Suppose you give your opinion during a customer interview. In that case, it is equivalent to basing your discussion, the Customer is not focused on the problem they are facing, and they don’t need your opinion.

Don’t talk about your own opinions

Make an initial impression when conducting the perfect interview. You can start this by getting acquainted first, and then you can make small talk with your customers for a while and then continue with a question and answer session. When you can successfully create a comfortable atmosphere, they will automatically open, and indeed, you can obtain a lot of insight.
Try to get answers to the following questions when conducting customer interviews:
<ul>
<li>Who are your customers?</li>
<li>What are their habits?</li>
<li>When do they need your product?</li>
<li>Where do they need it?</li>
<li>Why do they need your product?</li>
</ul>

Create a comfortable environment

Gathering customer feedback is an excellent first step towards customer-centricity. The feedback obtained is then converted into a strategy that you as Product Manager must share with the team or the…

Stashed ideas

How To Run A Customer Interview Correctly

John Danner of Dunce Capital created it as a way to track the progression of a startup from ideation to Series A. The stages are benchmarks for measuring product market fit:<ul><li>The magic refers to value proposition, the excitement people have when exposed to your approach to a clearly stated problem.&nbsp;</li><li>At each stage, you need to get to at least a “C”.&nbsp;</li></ul>

The PMF Report Card

The Milestone: Get a small number of users very excited by your product, to experience ‘the magic’ of the approach. The magic is that moment when your user mentally puts together a big problem they have with the way your product solves it. Typically, founders will get caught up in trying to make the first experience rock solid. That’s not important. It doesn’t have to be perfect to determine this, in fact it’s best if it isn’t because if you can get somebody excited about a bad product, you can later get them more excited about a good product.

Stage 0: Idea Validation

The Milestone: 80% of top of funnel users retain day 7 (i.e. come back at least one more time in the first week).If your users aren’t retaining day 7, it’s likely that the smoke isn’t coming out of their ears, they never exclaimed ‘aha’ and all of the things people do when they realize they have been waiting for your product for a long time.

Stage 1: Magic

The Milestone: 65% of users should retain d30.The simple math of organic user acquisition is that you need very high day 7 and day7-&gt;day30 retention to grow. A high (but achievable) bar is 80% for each. When you combine those, you get an overall d30 retention of 65%.

Stage 2: Habit

The Milestone: Find a channel that can generate 1000 new users a week for you.Before you waste your money, don’t do this with paid. Do the hard work to find out where they are and get the word out. That might be a set of working moms Facebook groups for an early childhood learning company, or an existing freelance community for a new freelance marketplace. There is a lot of creativity and experimentation in finding this channel

Stage 3: Your First Channel

The Milestone: You need to grow payers by 20% MoM organically.That seems a bit insane until it doesn’t. You won’t maintain 20% MoM forever, but you should during seed or you don’t have PMF. One of the biggest challenges I see is that a founder in an interesting space will raise a ‘seed’ round before getting Magic-Habit-Growth working. It is incredibly easy to imagine that this hard work is no longer necessary, but if you skip it, you end up never focusing on the hard things.

Stage 4: Growth

The Milestone: 80% of the top of the funnel should retain day 7. (same as magic, but now you are getting down in the dirt).2 main components of activation usually result in the best chance of getting to that big hairy 80% d7 number. <ol><li>Get the magic in front of every single user as soon as they get to your site (discovery). That is the biggest single bump to a user’s desire to use your product. </li><li>A carefully planned onboarding flow that teaches a user about your product, gets the information you need from them, builds their habit, and does that all while keeping them psyched.</li></ol>

Stage 5: Activation

The Milestone: Users should use your product daily.For every product, there is a natural cadence which determines the number of times a user is going to use the product. Generally, the higher the frequency, the better. In the report card, I have 7x per week because that’s a frequency that indicates a core user. What really matters most is that you find the level of engagement necessary for that user to retain d7/d30/d90/d180/d360.

Stage 6: Engagement

The Milestone: 10% of top of funnel visitors become paid users.Conversion to paid can happen at very different points in time and one app may require a very different conversion rate than another in order to have a good business. For products with a trial, you want a very high conversion rate from trial to paid, since you have explicitly created a pay wall, and a user has gone through the work to sign up for the trial, so probably has strong intent. Netflix has an epic 93% conversion rate from trial to paid.

Stage 7: Monetization

Workgroup

Finding Product Market Fit

The role of a product manager is to figure out what game we're playing and how we're going to play it.

Role of PM = Execution + Strategy

Execution is how we play the game. It’s the day-to-day processes, decisions and actions we take to make progress towards our mission.

What is Execution?

PM(s) don't need to do every task related to execution. In fact, the only way to scale PM role/impact in the organization is to begin meta-execution.

2 categories of execution

The ability to empower leaders within your team to have more ownership.Meta-execution requires finding capable leaders to drive more execution independently. Once you’ve identified these leaders, empower them with ownership and continue to offer support along the way.

Meta-Execution

The ones towards the top of the list are the ones that will always need your attention while the ones on the bottom can be delegated to other leaders on your team.A model like this makes sure you're helping the team execute on the areas where they need your support the most. It also frees up your capacity, which you can then use to define the longer-term strategy for your product area.

Rank your execution items

The role of a PM and why engineers often drive project management.

Product Management

🚢 What is "Meta-Execution?"

As we come a long way from being dwellers of forests to being to be sympatisers of the tribes, we clearly have built up a world cutting the roots and still want to sit under the shade. The 5 stages of tribal culture are:AlienatedSeperatePersonal dominationStable partnershipTeam

We Are Living In A Post Modern Tribal Society

Every organization is composed of tribes—naturally occurring groups of between 20 and 150 people. Until now, only a few leaders could identify and develop their tribes, and those rare individuals were rewarded with loyalty, productivity, and industry-changing innovation. Tribal Leadership shows leaders how to assess, identify, and upgrade their tribes' cultures, one stage at a time. The result is an organization that can thrive in any economy.

Roots of community

Tribal Leadership

Procrastination has become our habit. To vanish that resistance you face here's a HACKFirstly, clearly know what your task is. Then you just have to organize the material required to do that task. You don't have to force yourself to do it. Now just keep exposing yourself to the material you have gathered. You'll be compelled to do something with that stuff. That's your task. Your task is a value adding thing, that's why you'll do it. Just apply the HACK! This always work for me and can for you as well. Giving it a go is your choice.

productmanager

The voice of the customer

How To Run A Customer Interview Correctly

The PMF Report Card

Finding Product Market Fit