To get ideas for gamification you could play some games, be curious how games retain people and what game mechanics were used.At Duolingo, PMs regulary play games just to come up with ideas

Ideas For Gamification

<ol><li>Leaderboards</li><li>Progress bars</li></ol>We have in our nature to complete progress bars or to wish to be ahead of our friends in a game leaderboard.These game dynamics help people stay motivated if the task is too hard (eg. learning).

Best Game Dynamics

There are 3 leagues: (like in football)<ol><li>Bronze League</li><li>Silver League</li><li>Gold League</li></ol>Users are promoting from lower leagues, this games improved average time spent by ~20%.Some people likes this feature so much that they are trying to cheat.

Game Idea: Leagues

At Duolingo, Gamification was the most important engine for growth. People don’t want to learn a language, instead they just want to know it. So Duolingo figured out that with game mechanics on top of basic functionality people are more likely to stay motivated

Crowdsourcing is more than a group of people interested in the same cause, it’s a way to tap skills – and scale – that you don’t have. And when it works, it can be the rocket fuel that launches you to scale further than you could have ever imagined. No one knows this better than Luis von Ahn, founder and CEO of Duolingo. Duolingo is a language app with over 300 million users worldwide, who complete over 7 billion exercises a month. It’s their passion for learning that drives them to create even more content for the app – igniting the rocket fuel that Duolingo needs. Cameo appearance by Elizabeth Sampat (game designer and author). Read a transcript of this interview at: https://mastersofscale.com/luis-von-ahn/Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtXSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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62. A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn

A/B testing involves splitting your audience/user base into two groups. The two groups receive two versions of a feature. After a specified time, the product manager will look at the data gathered to know which version should be used for the entire user base.The point of running a test is to use data to best improve your product.

A/B Testing

<ul><li>The first step is to decide what you're trying to find out.  Base your hypothesis on real pain points within your product. Find something that you need to fix and consider ways to fix it.</li><li>Decide how you'll be measuring the results.</li></ul>

Develop a hypothesis

Before you deploy the test, you need to make sure it meets the minimum acceptance criteria. Every test in your backlog needs to have a detailed:<ul><li>Hypothesis</li><li>Definition</li><li>Implementation plan</li><li>Expected outcome</li></ul> Once you've set the minimum criteria, you can deploy.

Set the parameters for the test

These two tests are not opposites, but two ways of approaching the same problem - the need to test your ideas. Multivariate testing is used if you have many variables to test at once and if your userbase is big enough to create multiple segments.

A/B Testing vs Multivariate Testing

The biggest mistake you can make after running an A/B test is to just pick the winner and forget about the test. Testing is about understanding the reason why. Your users have given you more information about themselves, and to serve them properly you need to take advantage of that. Also make the data available to other teams as they may gain unique insights from it.

What to Do With The Data

If you’re a larger organization, Optimizely may be suitable for deploying powerful tests and managing the insight you glean from them. If you’re on a tight budget, many developers like to keep it simple with Google experiments.

A/B Testing Tools

Anyone who even comes close to product development knows that endless testing is all part of building great digital products! But how do you run a great test? And why exactly is a product manager in…

62. A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn

Product Management Skills: A/B Testing

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