An essential skill in freelancing is expectation management. Clients want things done quickly.
Yet, you can't do everything at once and is obliged to manage client expectations from the start. You need to put them in writing and clearly communicate them to your client.
When evaluating and prioritising projects, it is not enough to look at the business case. We also need to understand how the project connects to a higher purpose.
Unfortunately, few organisations consider articulating the why of their projects even though it is vital for selecting and prioritising the best projects.
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