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The smile of the public-relations sorcerer

Smiling makes you seem friendly and approachable. It’s good to keep this in mind when you’re face-to-face with someone you’re trying to keep on your side. 

If there’s any drawback to using this magic spell, it’s that you can rely on it a bit too much. 

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PR for startups vs. established companies

Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.

For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:

  • Educating the public about a new product, service or idea
  • Raising funds to build or grow the business
  • Generating trials of its products or services
  • Acquiring new customers
  • Attracting top talent
  • Staking out its place amongst the competition.

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