Smiling makes you seem friendly and approachable. It’s good to keep this in mind when you’re face-to-face with someone you’re trying to keep on your side.
If there’s any drawback to using this magic spell, it’s that you can rely on it a bit too much.
Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.
For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:
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