Vodafone was greeted in India with Hutch Is Now Vodafone campaign in 2007 after it acquired Hutchinson. Vodafone went in for an overnight transformation of the brand by targeting all points of purchase. From customer care centres to sim card packets and sales executives, everything was turned into red, overnight! To advertise the same, they tied up with Star India by playing Hutch is now Vodafone ads during every commercial break on Star Plus for 24 hours. This ensured maximum recall among the audience.
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