Rebranding Ideas - Deepstash

rebranding

12 ideas

1. Hutch-Vodafone

Vodafone was greeted in India with Hutch Is Now Vodafone campaign in 2007 after it acquired Hutchinson. Vodafone went in for an overnight transformation of the brand by targeting all points of purchase. From customer care centres to sim card packets and sales executives, everything was turned into red, overnight! To advertise the same, they tied up with Star India by playing Hutch is now Vodafone ads during every commercial break on Star Plus for 24 hours. This ensured maximum recall among the audience.

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2 LIKES

Logos stating the year that a company was founded are gaining increasing popularity. The aesthetic "Est." appears in trademarks 17 times more in 2020 than in 1980.

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