The primary purpose of the welcome email is to confirm registration and welcome the new subscriber aboard. The welcome emails will show them the kind of company that you are. Moreover, it's the friendly message that will establish your relationship with them.
Welcome emails are critical to a successful relationship. These e-mails can hook a new subscriber with a single word, image, or personalization tactic. This could also include special offers and deals.
Quarterly Business Reviews (QBRs) are absolute table stakes for any Customer Success strategy. I’ve written before, about the importance of QBRs and over time, the QBR remains the mainstay of assuring the value is delivered to your customers. What’s interesting about the QBR practice is the various ways that they are performed and what they may not include.
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