Rhetoric is language that’s carefully constructed to persuade, motivate, or inform the reader or listener about the speaker or writer’s position. You might have heard the term used in discussions about politicians and political goals. That’s because politicians, alongside people in other roles that involve public speaking, employ rhetoric regularly. In fact, the word “rhetoric” comes from the Greek “rhetorikos,” which means “oratory.”

Rhetoric: The Way Of The Word

Rhetoric provides a framework for critical thinking. It demonstrates your thought processes as a writer and speaker, and illustrates your arguments’ strengths. A heuristic is a practical approach to problem-solving or self-discovery. When you make an educated guess about something or use trial and error to reach a conclusion, you’ve used a heuristic. With heuristics, you don’t necessarily have to reach a precise answer; the goal is to reach an approximate or otherwise “good enough” solution.

Heuristics

Rhetoric is one of the three ancient arts of discourse, also known as the trivium, alongside logic and grammar. Discourse is the formal exchange of ideas in conversation, typically in an orderly way characterized by all speakers taking time to express their positions, opinions, and data on a given subject. The trivium, along with the quadrivium, makes up the seven liberal arts. These are the academic disciplines taught in medieval European universities, defined as the core of a well-rounded education by scholars of the era

The History Of Rhetoric: Part Of The Three Ancient Arts

Aristotle defined the three distinct modes of persuasion that we still recognize and use:Logos is language crafted to appeal to logic and reasoning. When you appeal to logos in an argument, you support your position with facts and data. Ethos is language whose credibility comes from its speaker’s reputation or authority. Pathos is language that creates an emotional connection with the reader or listener. Pathos attempts to persuade, motivate, or inform the audience by making them empathize with the speaker.

The Rhetorical Triangle: Ethos, Pathos, and Logos

<ul><li>Heuristics play a key role in rhetoric because speakers and writers often use them to illustrate the points they're making.</li><li>Plato called rhetoric a combination of logic and politics, and defined it as "the faculty of observing in any given case the available means of persuasion."</li><li>From Ancient Greece thousands of years ago, rhetoric has been the backbone of persuasive and motivational speaking.</li></ul>

Persuasive Speech

Rhetoric in types of writing like narrative writing and poetry often relies on linguistic tools like <a href="https://www.grammarly.com/blog/figurative-language/">figurative language</a> and well-known figures of speech.HyperboleAn extreme exaggeration meant to highlight the issue presented.EpistropheRepresents the repetition of a word through successive phrases, clauses, or sentences for the purpose of emphasizing it as a concept.MeiosisThe reverse of hyperbole, meiosis emphasizes how far outside the norm an issue is, through extreme understatement.MetaphorMetaphor figuratively compares two topics by claiming that one literally is the other.

Rhetorical Devices

The art of rhetoric hails back to ancient Greece and is still used today. Learn about what rhetoric is and how to use rhetorical devices.

Stashed ideas

What Is Rhetoric, and Why Is It Important?

In Treatise on Rhetoric, Aristotle set to figure out how to use rhetoric to persuade someone. According to Aristotle, there are three types of persuasive speech.<ol><li>Forensic, or judicial rhetoric. It establishes facts and judgements about the past.</li><li>Epideictic, or demonstrative, rhetoric. Proclamation about the present situation, like wedding speeches.</li><li>Deliberative rhetoric or symbouleutikon. It encourages change by talking about a possible future. For example, Martin Luther King Jr's dream was that the nation won't be judged by the colour of their skin.</li></ol>

How to get what you want using words

Aristotle describes three persuasive appeals:<ol><li>Ethos. How you convince and audience of your credibility.</li><li>Logos is logic and reason using rhetorical devices such as analogies, examples, and citations of research. Structure and content are also important.</li><li>Pathos is neither good nor bad but may be irrational and unpredictable, such as advertising. For example, beauty products promise to lessen our physical insecurities; Cars make us feel powerful.</li></ol> Knowing which rhetorical appeal to use depends on your audience and purpose.

Good deliverable rhetoric

View full lesson: http://ed.ted.com/lessons/how-to-use-rhetoric-to-get-what-you-want-camille-a-langston How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and shares some tips for appealing to an audience’s ethos, logos, and pathos in your next speech. Lesson by Camille A. Langston, animation by TOGETHER.

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#rhetoric

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What Is Rhetoric, and Why Is It Important?

How to use rhetoric to get what you want - Camille A. Langston

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