saasgrowthhacking

24 ideas

If you are in product marketing, especially B2B software or Saas product marketing these are what I would consider “essential reading” regardless of how many years of experience you have.

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The Product Marketer’s Essential Reading List | by Daniel Kuperman | SaaS Growth Strategies | Medium

medium.com

13 IDEAS

The conventional theory about SaaS customer success goes something like this: 

  • Your solution creates value for the customer. 
  • The value drives their success. 
  • Their Success leads them to renew their subscription. 

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The 3 Deadly Fallacies of SaaS Renewal

medium.com

7 IDEAS