Beware of over-the-top, bombastic, and wishy-washy adjectives. Instead, make abstract concepts concrete by appealing to the senses.
Be creative. Write sparkling text with emotional words. Create distinctive copy with dazzling analogies. And above all, have fun and let your personality shine through. Your enthusiasm for your products is contagious.
About the Author: Henneke Duistermaat is a marketer and copywriter. She helps companies boost business by writing persuasive web content. Sign up for her ultra-short, entertaining copywriting and content marketing tips at Enchanting Marketing.
Follow these amazing exercises to learn copywriting for free
1. Mental Ad Rewriting
2. Build Your Own Swipe File
3. State The Benefits, Not The Features,
4. Trim Trim, Trim
5. Copying Famous Ads
6. Push The Boundaries A Bit
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