Beware of over-the-top, bombastic, and wishy-washy adjectives. Instead, make abstract concepts concrete by appealing to the senses. Be creative. Write sparkling text with emotional words. Create distinctive copy with dazzling analogies. And above all, have fun and let your personality shine through. Your enthusiasm for your products is contagious. About the Author: Henneke Duistermaat is a marketer and copywriter. She helps companies boost business by writing persuasive web content. <a dir="ltr" href="http://www.enchantingmarketing.com/subscribe" rel="noopener">Sign up for her ultra-short, entertaining copywriting and content marketing tips </a>at Enchanting Marketing.

The Truth About the Persuasive Power of Adjectives

Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong one and you lose your reader’s attention.

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How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

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How to learn one of the most High-paying skills - copywriting

Professional Guidelines to learn copywriting from scratch. Easy step-by-step methods to get a High-converting sales copy.

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Author bios are often an undervalued tool in marketing. Yet, the author bio can add credibility, make the rest of your content more effective, and get you conversions. With a few adjustments, you can write a results-driven bio that increases your leads, demo signups, visits, likes, sales, etc.

Writing a results-driven bio 

Teamwork

<ul><li>A good bio is short. Consider trimming an extended biography to a few sentences.</li><li>Use your real first and last name. This builds trust and authenticity.</li><li>Include a friendly and professional headshot. Eye-catching, colourful pictures have the added benefit of attracting the reader's attention.</li></ul>

Author bio essentials

An authentic bio is vital to break through the generic content by unqualified authors. Authentic authors care about the topic, they know the audience, and they have the courage to put their real name on their work. <ul><li>Start with a compelling first sentence that grabs the attention of your ideal reader. Write who you are, and why you care.</li><li>An authentic bio also shows ownership: Include details that prove you're invested enough in the topic to write about it.&nbsp;</li></ul>

Authentic: Show why you care

Showing your credibility is essential. <ul><li>To help you not to come off as arrogant, write in the third person. "He is" instead of "I am."</li><li>Focus on achievements, not titles, degrees, or years of experience.&nbsp;</li><li>Use concrete facts, not vague terms like "expert" or "industry leader." This can be done by showing the results you've gotten for customers, putting the spotlight on them while revealing your expertise.</li><li>It's better to focus on subject matter expertise rather than your credentials.</li></ul>

Authoritative: Show why you're an expert

Bios often show their friendliness by stringing together various hobbies in their last sentence. For example, "when they're not writing, you can find them hiking or drinking coffee". There are better ways to be approachable:<ul><li>Go all-in on an unexpected skill or interest outside your work.</li><li>Share how you use your work expertise in your personal life.</li></ul> Wrap up the bio with a single next step for the reader to take. "To get in touch, follow him on LinkedIn." or "View all posts by Benny Lewis."

Approachable: Show who you really are

<ul><li>Run it by colleagues or potential clients.</li><li>Test different versions and track what generates the best results.</li><li>Read your bio from your reader's perspective and ask what would catch your eye.</li></ul>

Test your bio

Career

How to write a bio that gets results

The Curse of Knowledge, suffered by many authors, is the inability to think like the less-informed layperson who is going to read the content.
<ul>
<li>Professional writing is filled with all kinds of ‘ese’, legalese, academese etc. which makes it unrelatable and unclear, confusing or boring the reader.</li>
<li>Writers are not aware that they need to simplify, clarify and be in the shoes of their readers.</li>
</ul>

Professional Writing: The Curse of Knowledge

Communication

A big vocabulary basket is like the only ‘tangible skill’ the writer has, and it never occurs to them that they should use simple words instead.
The writer should focus on clarity instead of impressing others with professional-sounding words that cloud any real understanding.

Vocabulary Is The Misfired Weapon

Using examples or analogies is a powerful and necessary technique to make the common reader relate to abstract content. Analogies are also retained by the memory for a longer time than raw, professional content with big words.Messy writing is also due to chunking, a mental process in which the writer groups similar concepts together in the brain. While this is a great ability which proves how intelligent the writer is, the readers do not have the same chunks inside their brain.

Using Analogies And Chunking

Sometimes writers invent confusing and bewildering terminology to explain plain and simple concepts. This is because their years of familiarity with such concepts makes them part of a bubble, in which they believe everyone would understand their vocabulary.Example: Doctors often use jargon as they diagnose problems and converse with other doctors. This special vocabulary seems alien(and sometimes impressive) to the patient who does not have a clue.

Functional Fixity

<ol><li>Do not use abstractions, and go for real, concrete nouns and everyday words.</li><li>Assume that the reader knows less than you do and explain as you would to a newbie.</li><li>Get someone to read your work and take feedback.</li><li>Write down a draft and wait a while to come back and review it, reading it aloud. You will start to clarify your own writing.</li></ol>

The Solution To Incomprehensible Writing

Harvard's Steven Pinker on the curse of knowledge: "The curse of knowledge is the single best explanation I know of why good people write bad prose." 

Steven Pinker on the Curse of Knowledge and Writing Better

<ul>
<li>Print magazines started in the late 1600s, with noteworthy occurrences (The Plague, for instance) and gossip from the Elizabethan age. </li>
<li>The first one was named ‘The Treasure Hidden Secrets’ and was aimed at ‘honest matrons and virtuous virgins’. </li>
<li>The print magazine format gravitated towards catering to educated women.</li>
<li>In 1732, the first male-centric magazine was bought out, called ‘Gentlemen Magazine’ containing essays and articles.</li>
</ul>

The History Of Fashion Magazines

Self Improvement

<ul>
<li>In France, the first fashion magazines were printed under Louis XIV, displaying fashion wear worn by aristocrats. </li>
<li>The Georgian era saw fashion magazines storming the consciousness of women wanting to escape from their roles of a wife or daughter.</li>
<li>Harper’s Bazaar, which described itself as ‘A repository of fashion, pleasure and instruction’ launched in 1867, followed by American Vogue in 1892. </li>
<li>The popularity of these magazines was the escapism it offered to people, especially women longing to be in a fantasy or dream world.</li>
</ul>

Fashion Magazines Take Over

Magazines were the visual window to the world before the advent of TV or the internet.
Magazines seem magical, a doorway to a beautiful world of colours and glamour. The smell of glossy paper and the allure of picking up a fresh, new issue of one’s favourite magazine is an unmatched experience to many.

Magazines As A Teleportation Tool

A lot goes behind creating magazine issues on a regular basis, and the publisher/Editor-In-Chief has a truckload of responsibilities, from the visual elements to the framing tone and content.
Other responsibilities of an Editor-in-chief include creating an editorial board, content mapping, reviewing and proofreading articles, managing the financials and representing the publication in the business world.

Magazine Hierarchy: Editor-In-Chief

A managing editor sees the day-to-day issues and processes of the magazine and manages the work assignments of associates and assistant editors. 
Other key responsibility areas include drafting articles, proposing concepts, communicating with department heads and addressing problems.

Magazine Hierarchy: Managing Editor

An assortment of editors create the online and offline content, holding consultations from editorial teams, managing the incoming stories, and keeping track of industry events and the news that impacts the work.
Graphic editors and digital managers create visuals for the online and print versions, ensuring that there is reader engagement. Interns, assistants, freelance workers and photographers make the outer periphery of the process of creating a magazine.

Magazine Hierarchy: Editors

When a new story or press release reaches the editor, they decide to accept them or transfer to other editors. Some content has to be discussed with the head of content or the managing director before processing further.
Submissions are proof-read and the content is uploaded online, with the editors and visual editors working to format the content. The entire setup is a continuous wheel of meetings, updates, challenges and deadlines.

How An Issue Is Created

<ul>
<li>The world wide web that came in the 1990s transformed many industries, including fashion journalism.</li>
<li>Many magazines started digital subscriptions, experiencing mixed response.</li>
<li>Social media ensures that visual content, pictures and videos are preferred over the written word.</li>
<li>Digital magazines are now beating their print counterparts, with a projected readership of 40 million in 2021.</li>
<li>The pandemic has further accelerated digital readership and print editions are getting thinner and thinner.</li>
</ul>

salescopy

The Truth About the Persuasive Power of Adjectives

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

How to learn one of the most High-paying skills - copywriting

Discover 6 Steps To Learn Copywriting From Scratch | TheSalesPen.com