startuplessons

219 ideas

Lean startup challenges
  • Most needle-moving projects don't have MVPs that are easy to make. They require more coordination and effort to test ideas.
  • You need discipline to constantly focus on building the right thing instead of building things right. It's fruitless to run fast in the wrong direction.
  • Split testing and optimization is great, but you quickly run out of low hanging fruit. Be careful not to go overboard with them. A/B tests won't help you invent the next iPhone.

1 STASHED

3 LIKES

How Things Get Built at Dropbox (2011)

slideshare.net

2 IDEAS

1st Marketing plan: Paid search

Plan

  • Big launch at TechCrunch50
  • Hire marketing specialists
  • Buy AdWords and optimize landing pages
  • Set up affiliate marketing programs

Results

  • Economic failure. They were acquiring users for $233-$388 and selling them a $99 product.
  • This strategy failed because people weren't actively looking for what they were building. Search is a way to harvest demand, not create it.

1 STASHED

Early Marketing at Dropbox (2010)

slideshare.net

3 IDEAS