There are three secrets to one-minute management:1. One-minute goals : Goals create clarity about what is most important.2. One-minute praisings :Praisings build confidence.3. One-minute redirects Redirects address mistakes.

The one-minute manager's three secrets

It takes substantial time to manage people, but it only takes a minute to refocus them on goals and provide actionable feedback on how they’re doing. These concepts represent only 20 percent of management activities, but they help us achieve 80 percent of results.Goals provide direction and focus.Praisings and redirects are all about providing people with actionable feedback to help them accomplish goals sooner. By combining all three, you create clarity on what’s important, build confidence, and improve behavior on your way to achieving results.

One-minute 

In most organizations when you ask someone what they do and then ask their manager the same question, you often get two different answers. This means some people don't know what their job is. In these situations, it's difficult to drive accountability. It's impossible to be a good manager without being on the same page with your team members about what high performance looks like.

1. One-minute goals

With one-minute goals, managers make it clear what their peoples' individual responsibilities are and what they are being held accountable for.One-minute managers don't set goals for their people. They help their people to develop their own goals

﻿﻿Applying the Pareto principle, or 80/20 rule, 80 percent of your results will come from 20 percent of your effort. So, you want to set goals related to the key areas of your responsibilities that represent the 20 percent. This usually results in three to five goals. If an unexpected project or priority arises, you'll set a new one-minute goal to account for it. One-minute managers regularly encourage their people to review what they're doing to see if it matches their goals.

One-minute managers try to catch their team members doing something right. And when they do, they provide a one-minute praising as soon as possible. The most important thing to do to help an employee succeed is to catch them doing something approximately right in the beginning so they’re motivated to eventually learn to do it entirely right. Don’t wait until people do something exactly right to provide praise.

2. One-minute praisings

When you give a one-minute praising, you spend the first 30 seconds letting the person know the specific thing they did right along with how good you feel about it and why. You then pause for a moment to allow the person to feel good about what they've done. Then, you spend the next 25 seconds, encouraging them to do more of the same and reminding them that you have confidence in them to succeed.

One-minute redirects are about helping people manage themselves so they can succeed when you are not around. Making a mistake is not a problem, but failing to learn from one is. Redirects help people learn by showing them what they need to do differently.

3. One-minute redirects

One-minute managers do not shy away from negative feedback. When a team member makes a significant mistake, they provide a one-minute redirect as soon as possible. When you address things early and often, it allows you to deal with one poor behavior at a time. This makes the person more likely to internalize and act on the feedback. Redirects allow you to deliver feedback in small doses instead of waiting until your frustration builds from multiple, repetitive mistakes.

When someone makes a mistake, first make sure their goals are clear. If the goals are unclear, take responsibility and create clarity. Ensuring your team members have clear targets is your job as the manager.

When someone makes a mistake and the goal is clear, provide a redirect as soon as possible. First, confirm the facts and review the mistake together. Be specific. Explain how you feel about the mistake and how it impacts results. Then, pause and be quiet for a moment to allow the person to reflect. Finally, let the person know that they’re better than their mistake and that you think they are a good person. Remind them that you have trust and confidence in them and want to support their success. Then, move on together.

With one-minute redirects, don’t attack the person. You want to get rid of the bad behavior, but keep the good person. The goal is not to tear people down. You want to build them up. To do this, avoid attacking someone’s self-concept. When our self-concepts are under attack, we become emotional and defensive. Behavior and worth are not the same things. We are not our behavior. We are the person managing our behavior.

Details a simple, yet effective management system based on three fundamental strategies for earning raises, promotions, and power in business

The One Minute Manager

“Life is growth. You grow or you die.”

Phil believed in the power of learning. Learning can take many forms :• Reading• Traveling• StudyWhat is important is that you are constantly improving and that goes for life in general and in your profession.GROWTH, GROWTH, GROWTH !!!

Life is GROWTH

Phil pursued his calling in making athletes better by providing them with the best performance equipment they'll need.As an athlete himself he had a passion for sports which he believes was his purpose- a life of meaning and creativity.YOUR WHY WILL TRUMP ANYHOW!!

Chase Your Purpose

In an industry dominated by the likes of Adidas and Puma, Phil believed in providing high-quality for lo-cost products and he would have to import these products from Asia - a risky business plan but Phil pursued it nonetheless. It was not all smooth sailing with bankruptcy lurking in Nike's early days however he persevered.

Chase your " CRAZY IDEA"!

With failure comes WISDOMNothing can take away the invaluable lesson taught by failure. Failure is painful and pain is temporary.• choose to learn from your situation, you can take what you've learned and become better.

Fail

Phil recognizes that although hard work and focus are required to succeed one must also persevere to find opportunities for success. Keep going, keep searching and eventually, luck finds you in the most unexpected places.

Luck: an ingredient for success

Act successfully until you are successful. Success is a mindset this is why success means different things to people. Success is defined by the individual and how you define success is based on your perspective of life.Phil would often be in a room with business people much smarter and more experienced than him but he could only be in the same room with these people because he and his business projected confidence and success.

Success

• Has a mission that the public agrees with and can support.Nike's mission: “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.”Your mission projects your values and beliefs.

A brand that inspires

A inspiring story from an inspiring man and his company - Nike

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Shoe Dog

Many of the most highly successful people in the world I have spoken to attribute a singular focus -- a commitment to the pursuit of one main goal or arena -- to their success.In fact, it's how we often determine success. Historically, renaissance men who were well-rounded in a number of pursuits were well-regarded for the breadth of their knowledge and endeavors. Now, we often equate success with being the best or amongst the best in a peer groupsSo, how can you stay focused in a world with so many distractions?

Warren Buffett and Bill Gates's Top Secret to Success

When he was in college, accumulating $40,000 in college debt, he set a goal to have a $1 million net worth by age 30. Heknew exactly what his goal was. Then, he created a plan of milestones to achieve that goal, and it did not deviate from it until he had reached it. It's much easier for you to focus if you set a clear path for yourself up front and stay relentlessly committed to it.

Set a concrete goal or focus

Warren Buffett has had more success as an investor than any other individual in history. Daily, there are recommendations to act a certain way, but Warren says that he doesn't follow the path or the advice of other investors. He sticks to exactly the types of businesses he understands well and only acts on an investment if he feels there is a need to, which means he has made very few investments or "trades" over the course of his many decades-long investment career. If you know what works for you, you shouldn't be distracted by what others are doing.

Follow your own path

Albert Einstein famously said, "You have to learn the rules of the game. And then you have to play better than anyone else." These are incredibly powerful words in terms of focus. We are a society of taking action, but part of the focus should not just be doing, but really understanding the parameters of what you need to do, now and in the future. Buffett spends a significant portion of his time reading and very little time actually taking action. Learning and understanding the upfront and changing parameters of the market in which you are participating will aid your focus in the right place.

Know the rules of the game

There are so many distractions and opportunities in life, you have to constantly ask yourself if you are spending your time on your focus. If you find yourself pulled in different directions, get rid of some of your activities. When you are doing a task, ask yourself if it is in support of your focus. If it's not, let it go.You may not end up as wealthy as Warren Buffett or Bill Gates, but having a sincere focus on what you are trying to accomplish -- combined with a perseverance to stick with it day in and day out -- will make for an incredibly successful you.

Use a litmus test for your time

Entrepreneurship

Successful people/ secrets 

Many new business owners underestimate the importance of having a marketing system. This system needs to:<ol><li>Generate Leads.</li><li>Nurture leads into getting you more sales.</li><li>Making your customers become repeat customers that automatically refer you to others.</li></ol>

Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:

Creating Your One-Page Plan

<ol><li>My Target Market</li><li>Message to my Target Market</li><li>The Media I will use to Reach my Target Market</li><li>My Lead Capture System</li><li>My Lead Nurture System</li><li>My Sales Conversion System</li><li>How I Deliver a World-Class Experience </li><li>How I Increase the Customer Lifetime</li><li>How I Orchestrate and Simulate Referrals</li></ol>

The Nine Squares Of Your Marketing Grid

At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.

Keeping Up

Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.Generic Targeting: Starting a fitness program for people who want to get in shape.Niched Target Marketing: Starting a post-partum fitness program for mothers who want to get back in shape.

My Target Market

<ul><li>Determine your target market’s pain points.</li><li>Find out the underlying fear that is a result of them needing their pain soothed. Once you figure that out, you can easily soothe their pain.</li><li>Find out the common enemy that causes their initial pain.</li></ul>

Message To My Target Market

Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them

The Media I Will Use To Reach My Target Market 

<ul><li>Create calls-to-action to engage your prospects.</li><li>Use current trends to be relatable and relevant.</li></ul>

My Lead Capture Ststem

<ul><li>Prospects don’t line up for your business overnight.</li><li>It takes 12 interactions to turn a prospect into a raving fan customer.</li><li>Most salespeople give up on their prospects after the 3rd interaction.</li><li>Send Shock & Awe packages by mail to your nurtured leads.</li><li>Develop a sphere of influence.</li></ul>

My Lead Nurture System 

<ul><li>Let your prospects test out your products or services before fully investing in you.</li><li>Address the Risk Reversal: What you would do for them if anything went wrong while you were providing your product or service.</li><li>Curate an unlimited offer.</li></ul>

My Sales Conversion System 

<ul><li>Your product or service doesn’t serve its purpose until you’re done selling it to them and received your compensation, which causes the prospect to feel lost about what to do with your product or service afterward.</li><li>Make your prospects feels encouraged even after you’ve sold them.</li><li>Imagine who your ultimate customer would be to buy your business when you’re to exit in the future.</li></ul>

How I Deliver A World Class Experience

<ul><li>Slowly and reasonably raise your prices to match inflation over time.</li><li>Bundle in high margin add-ons.</li><li>Avoid poisoning your business with satisfying customers that are never satisfied.</li><li>Use genuine complaints to grow your business.</li></ul>

How I increase The Customer Lifetime

<ul><li>Be specific and direct about who your offer your products and services to.</li></ul>Generic Referral Method: If you know someone who needs a plumber, tell them to call me.Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach out via email.<ul><li>Boost the ego of the customer by acknowledging how they benefit you before you make referral requests.</li></ul>

How I Orchestrate And Simulate Refferals

A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

The 1-Page Marketing Plan

In the 1860s and 1870s, the American economy went through perhaps the greatest transformation in its history (when rail road built and wall street emerge). <ul><li>If you were born in the late 1840s you missed it. You were too young to take advantage of that moment</li><li>If you were born in the 1820s you were too old: your mind-set was shaped by the pre-Civil War paradigm.</li><li>But there was a particular, narrow nine year window (1830s) that was just perfect for seeing the potential that the future held.</li></ul>

The Year You Are Born In Matter

<ul><li>John D. Rockefeller, 1839</li><li>Andrew Carnegie, 1835</li><li>Frederick Weyerhaeuser, 1834</li><li>Jay Gould, 1836</li><li>Marshall Field, 1834</li><li>George F. Baker, 1840</li><li>Hetty Green, 1834</li><li>James G. Fair, 1831</li><li>Henry H. Rogers, 1840</li><li>J. P . Morgan, 1837</li><li>Oliver H. Payne, 1839</li><li>George Pullman, 1831</li><li>Peter Arrell Brown Widener, 1834</li><li>Philip Danforth Armour, 1832</li></ul>

Successful People Who Born In 1830s

Below is a list of people who born in the 1950s, the best year to be born as they will be in their 20s when the computer and internet start booming (1970s)

<ul><li class="ql-align-justify">Bill Gates: October 28, 1955</li><li class="ql-align-justify">Paul Allen: January 21, 1953</li><li class="ql-align-justify">Steve Ballmer: March 24, 1956</li><li class="ql-align-justify">Steve Jobs: February 24, 1955</li><li class="ql-align-justify">Eric Schmidt: April 27, 1955</li><li class="ql-align-justify">Bill Joy: November 8, 1954</li><li class="ql-align-justify">Scott McNealy: November 13, 1954</li><li class="ql-align-justify">Vinod Khosla: January 28, 1955</li><li class="ql-align-justify">Andy Bechtolsheim: September 30, 1955</li></ul>

Successful People Who Born In 1950s

<ul><li>This doesn't means that every software tycoon in Silicon Valley was born in 1955, or every business titan in United States was born in mid 1830s</li><li>But there are very clear patterns and what's striking is how little we seem to want to acknowledge them. We pretend that success is exclusively a matter of individual merit.</li><li>They are the people who were given a special opportunity to work really hard and seized it, and who happened to come of age at a time when that extraordinary effort was rewarded by the rest of society</li></ul>

The other interesting thing about that ten thousand 
hours, of course, is that ten thousand hours is an enormous amount of time. It's all but impossible to reach that number all by yourself by the time you're a young adult. You have to have parents who encourage and support you. You can't be poor, because if you have to hold down a part-time job on the side to help make ends meet, there won't be time left in the day to practice enough. In fact, most people can reach that number only if they get into some kind of special program-like a hockey all-star squad.

From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined. He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique. 'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian 'Malcolm Gladwell is a global phenomenon ... he has a genius for making everything he writes seem like an impossible adventure' Observer 'He is the best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' The Times

The One Minute Manager

Shoe Dog

Successful people/ secrets

The 1-Page Marketing Plan

Outliers

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