Although it’s one of the newest social media outlets, TikTok is now one of the most popular. This year alone, it has already surpassed Twitter in the number of active users and has completely changed the way we create and consume video content.
Creating videos on TikTok is easy. But more complex videos with better production and editing are going viral faster. Because of its sudden growth in popularity, businesses and entrepreneurs are utilizing the platform.

Tiktok: The Hottest New Kid On The Block

TikTok has become a massive trend. Combined downloads on Apple App Store and Google Play have passed 2 billion. And there are over 500 million active users on the app every month.
Content on the platform consists of short 15 - 60 second user-recorded videos. TikTok even provides tools to edit videos directly in-app. The app provides users with multiple filters and special effects in addition to a massive library of music for video enhancement. And it integrates with other social media to make sharing and marketing easier.

A Massive Trend

The biggest concern with any social media effort is whether or not your ideal customer is there. And though TikTok’s demographic originally consisted of ages 16 - 24, that is changing every day. So don’t be fooled into thinking it’s just for Gen Z because 2020 changed everything.
One report disclosed that females between 30 - 39 years old accounted for 13.8% of the user base on Android. As for gender usage, it varies worldwide. But in the U.S., women account for 61% of TikTok users. Another report states that the app raked in over $128 million in user spending.

Your Audience

<ul><li>Before you start creating random content, take some time to look around.&nbsp;</li><li>First, look at what other creators are doing. Look at influencers, other businesses and your competition.</li><li>Start by finding the patterns. What are they all doing? What sort of likes and engagement is that getting? What strategy and filters are they using? What hashtags are they using?</li><li>You’ll want to get an idea of what content is getting the most attention.&nbsp;</li><li>Then create a personal account to experiment. Then take the time to figure out how the feeds work.</li></ul>

Using TikTok For Business

<ol>
<li>Try different types of content</li>
<li>Plan your content, keeping in mind the Apps most used sections</li>
<li>Be real and do not just do hard advertising.</li>
<li>Add some great music.</li>
</ol>

Start Your TikTok Influencer Journey

Stashed ideas

How to Integrate TikTok Into Your Video Marketing Strategy

At least for now — there’s nothing else quite like it, at least not with the same vast audience.&nbsp;But as a brand looking to connect with potential customers, you may not realize that TikTok is just as powerful for marketing as it is for lip-syncing or learning the latest dance craze.

TikTok: A Behemoth Of A Social Media Platform

When it comes to Instagram, Facebook and Pinterest, videos are often watched with the sound off, which means creators have to figure out how to get their message across in silence.&nbsp;TikTok is a definite sound-on app. You can take advantage of that by adding music, narration, and other sounds to your videos.

TikTok: One of the Few Sound-On Social Media Platforms

The fact that viewers tune in to listen and not just watch doesn’t mean you can linger when it comes to delivering your message. You still need to get your point across fast, <a href="https://ads.tiktok.com/business/creativecenter/insight/detail?articleId=6867427865592332294" target="_self">according to TikTok </a>, since 63% of the videos with the best click-through rates highlight their message or product within 3 seconds. Thanks to auto-play, you can show viewers those initial 3 seconds without them even having to hit a “Play” button.&nbsp;

Pro Tip: Make Your Tik Tok Short and Sweet

If you’re looking for a platform where your content can be relevant forever, TikTok isn’t for you.New” is the name of the game here — new special effects, new styles of editing, new viral videos, new music, and so on.Your approach here has to be twofold, though, or else you’ll miss an opportunity before you know it:<ol><li>Monitor trending topics, which can change daily or even hourly.&nbsp;</li><li>Figure out a way to produce content fast — production turnaround times have to be swift so you don’t miss out. Nothing is less cool than trying to jump on a trend that’s already old news.&nbsp;&nbsp;</li></ol>

TikTok Is Not an Evergreen Platform

No ad is complete without a call-to-action (CTA), and TikTok has several options for you to pick from based on the next best step your viewers can take. For example, you can:<ul><li>Direct users to your website.</li><li>Send them to the download page for your app.</li><li>Take potential customers to your ecommerce shop.</li></ul>

Ads Have Various CTA Options

The app’s <a href="https://www.tiktok.com/@tiktokforbusiness?lang=en&is_copy_url=1&is_from_webapp=v2" target="_self">TikTok for Business</a> profile is a one-stop shop for professionals who want to find out marketing tips and usage insights. You’ll also get the following:<ul><li>Advice for getting the maximum response from your audience.&nbsp;</li><li>Best practices for advertisers.&nbsp;</li><li>Previews of upcoming events that you may be interested in.&nbsp;</li><li>Tips for how to frame your promotions.&nbsp;&nbsp;</li></ul>

The Platform Has a Dedicated “TikTok for Business” Account

You may excel at what you do for your brand, but if making TikTok videos — or video content of any kind — isn’t your thing, leave it to a pro.&nbsp;The TikTok <a href="https://creatormarketplace.tiktok.com/" target="_self">Creator Marketplace </a>lets you partner with the platform’s top creators so they can take over video-making and you can reap the benefits. The creators in the marketplace are masters of the craft, always on top of what’s popular (and what isn’t) and adept at making high-performing ads.&nbsp;

You Can Connect With Pro-Level Creators

TikTok is a behemoth of a social media platform, and — at least for now — there’s nothing else quite like it, at least not with the same vast audience. But as a brand looking to connect with…

Why TikTok Deserves a Place in Your Marketing Plans

In stand-up comedy, those who are successful deliver the first punchline in the first 15 seconds. The second punchline is delivered in the next 15 seconds. This earns you the right to speak for a longer duration before the next punchline.
When you&#39;re pitching an idea, don&#39;t start with information your audience already knows. Instead, throw in your teaser immediately to make them interested in listening to the rest of your pitch.

Get to the punchline as soon as possible

Don't assume that your audience has prior knowledge. If your audience doesn't understand you, you've lost them. When you're presenting, try not to speak in acronyms and jargon. For example, instead of saying NFTs, say non-fungible tokens. Ensure your audience knows what you mean before you continue.

Don’t make assumptions about your audiences’ knowledge

Think about who your audience is. Would your idea excite them or offend them? People will support your idea if it is useful, interesting, relevant, not offensive. To manage this, pitch your idea first to a mentor or senior manager. If they question something, you may need to reconsider.

Keep culture in mind

If someone in your audience has a question or objection, address it immediately. If you don't adapt quickly, they may start to doubt you or continue to think about their question for the remainder of your presentation. Neither is good. If your manager asks you a question, don't say you'll address it at the end. Instead, answer the question and then get back to your story.

Address your audiences' questions quickly

Use just enough words to get your point across and not one more. When you pitch an idea, keep it short and to the point. It helps to keep the engagement of your audience. It shows that you value their time.

Keep it short

Five tips for your next big presentation.

Pitch Your Next Idea Like a Stand Up Comedian

The media landscape has changed almost entirely. No one likes to call anymore and would rather text or snap. Our culture is completely on-demand and many can consume entire seasons of their favorite shows in one night.
We now live in an era where everyone is on their phones and no matter what content you put up on the internet, the content won&#39;t matter unless the audience finds it interesting enough for them to stop and watch.
It&#39;s all about the setup, the punchline, and hacking people&#39;s expectations.

Telling A Story on Social Media

Communication

We have to consider the environment in which our content will be consumed and how it would impact our creative approach.
In Hollywood, we make two hours movies that will be played in a big-screen theater while for social media, we have to make something that&#39;s goo enough for someone to stop scrolling their feed.
We should be smart about how we tackle content creating and completely have a grasp on the intent of the product.

Hollywood vs Social Media

The internet has grown into this huge unstopabble force where almost everyone is consumed by it, and in order to survive this consuming and demanding league, we must always try to make and do.
Placing enormous amounts of content is a good way to start building. Everyone started with zero, and consistently putting out content helped their platforms grow.

Mix Passion With Practicality

<ul>
<li>Document Pillar Content - these are the long form pieces of content such as daily vlogs, question and answers videos, keynotes, or podcasts.</li>
<li>Repurposed Into Microcontent - these are shorter pieces of content that can range from articles to images, gifs to rants.</li>
<li>Distribute Across Social Media - this is where you distribute all content on relevant social media platforms.</li>
</ul>

The Content Pyramid

In order to be able to put out more than 4 content pieces a day is to adopt the philosophy of &quot;Document. Don&#39;t create&quot;
By doing so, you will find ease in overcoming your fears of making yourself vulnerable out in the wild social media jungle. The content matters, but the creative will always be largely subjective. What isn&#39;t subjective is the fact that you have to put out more content so that you&#39;ll have more chances to be heard.

Creating 6-7 Meaningful Things A Day

Social media is the layer on top of the internet, they are the new mediums, and they&#39;re also the portals for where we can create.
Any content or story we put out there will work as long as you put it in context. You&#39;ll still be the same person but the room quite often changes and how you tell your story affects how it&#39;s received.

The Nuances of Each Social Network

How to Tell a Story on Social Media

“Those who tell the stories rule the world.”

Self Improvement

As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.Stories help us hold attention, remember and persuade. Savvy leaders tell stories to inspire and motivate us as they understand that “what you say” is often moot compared to “how you say it.”&nbsp;

Workers and Leaders Need To Tell Good Stories

Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.

Businesses Need To Tell Good Stories

Stories makes us think and feel and are an essential drivers of change for humans.Although it can be hard to tell a good story, in the modern world, storytelling is becoming essential. As we spend increasing amounts of time consuming content, businesses and individuals who master storytelling have more opportunities to stand out, spread messages, and make change through storytelling.

The Power Of Storytelling

Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the signs flipped, explaining that the woman had spent the last 4 years writing songs.