Although it’s one of the newest social media outlets, TikTok is now one of the most popular. This year alone, it has already surpassed Twitter in the number of active users and has completely changed the way we create and consume video content.
Creating videos on TikTok is easy. But more complex videos with better production and editing are going viral faster. Because of its sudden growth in popularity, businesses and entrepreneurs are utilizing the platform.
At least for now — there’s nothing else quite like it, at least not with the same vast audience.
But as a brand looking to connect with potential customers, you may not realize that TikTok is just as powerful for marketing as it is for lip-syncing or learning the latest dance craze.
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