The "jobs to be done" approach defines a business from the perspective of what brings value to a customer. A job can be a problem to solve ("repair my car") or a goal ("get into college"). When there is a job to be done, people are motivated to find products, services, or experiences to perform those jobs.
For example, Twitter is using this strategy by focusing on its three core jobs: news, discussion, and helping people get paid.
Twitter recently rolled out a new redesign and was met with backlash from most users.
This is because users automatically navigate interfaces that are used for a long time. In a way, navigation is similar to a routine, a habit, and when the interface design changes, the user navigation habits must change as well.
This increases cognitive load and can reduce user satisfaction with the product.
❤️ Brainstash Inc.