<ul><li class="ql-align-justify">It’s the Third law from the book "48 Laws of power</li><li class="ql-align-justify">Conceal your intention means keeping people off-balance and in the dark, they can’t counter your efforts.</li><li class="ql-align-justify">Send them down the wrong path with a red herring or create a smokescreen and by the time they realize what you’re up to, it will be too late for them to interfere.</li></ul>

What Does It Mean By "Conceal Your Intention"  

<ul><li>Use tools such as fake sincerity, ambiguity, and lures — and people won’t be able to differentiate the genuine from the false to see your goal.</li><li>People tend to be “open books” because talking about feelings and intentions comes naturally. Watching your mouth — monitoring and controlling what you say — takes effort. </li><li>Honesty is likely to offend people. It’s often better to tell people what they want to hear rather than the less flattering truth.</li><li>If you’re totally honest and open, people won’t respect or fear you because you’ll be predictable (to wield power, you need others’ respect and fear).</li></ul>

Use Decoys And Red Herrings  

<ul><li>Broadcast a fake goal, you can use false sincerity as a red herring to throw people off the scent. People are likely to mistake it for honesty.</li><li>To make it even more effective, publicly stress the importance of being honest as a social value. Underscore your supposed honesty by revealing something seemingly personal (but fake or irrelevant) once in a while.</li></ul>

Try Falls Sincerity To Conceal Your Intention 

<ul><li>An effective way to deceive people is to conceal your intentions behind a comfortable and familiar facade — a smokescreen that you create.</li><li>One of the most effective smokescreens is assuming a bland expression and manner. It lulls your target into complacency and he doesn’t notice he’s heading into a trap.</li></ul>

Use Smokescreens  

<ul><li>Make a seemingly noble gesture. Create good feelings all around. People want to believe they’re genuine.</li><li>Create a pattern that serves as a smokescreen.Psychologically, people expect behavior to follow patterns. when they identify a pattern, they feel comfortable anticipating the next step.</li><li>Exploit the human tendency to mistake appearance for reality</li></ul>

Smoke Screen Tactics To Conceal Your Intention 

<ul><li>Diversionary tactics don’t work if you’re already known to be a deceiver. </li><li>Diversionary tactics don’t always have to be subtle.</li></ul>

Caution 

If you’re totally honest and open, people won’t respect or fear you because you’ll be predictable (to wield power, you need others’ respect and fear). If you want to become unpredictable, conceal your intention. Concealing intention is an Art. 



In The 48 Laws of Power, Law 3 is "Conceal Your Intentions." Learn what Law 3 means and how to use it to gain power.

 Conceal Your Intentions (48 Laws of Power)

Beggars seem unworthy to be discussed, remaining a sad reality we choose to ignore or overlook almost daily. Underneath their rough and dirty exterior and fowl mouth, lie many things worth appreciating.Surprisingly, many life lessons and marketing techniques can be learned from beggars.

Let’s Talk About Beggars

Beggars don’t take rest on weekends or have any vacations, but are upon various street intersections and subways early in the morning, every single day.They understand the value of resilience and persistence and have that drive to succeed in their profession. They know what they are looking for, and have their skin, even their soul in the game.

Beggars Are Resilient

<ul><li>A marketing professional would understand how removing friction makes the product or service easier to use to the end-user, something that beggars follow to the tee.</li><li>Beggars know that time is of immense value, and make it very easy for you to help them quickly.</li><li>They ensure no time is wasted and money is coming to them using the art of synergy.</li><li>They appreciate small contributions as they know it all adds up.</li></ul>

Beggars Make Things Easy For You

<ul><li>Beggars offer a simple, clear experience, catering to certain emotions of busy, working professionals.</li><li>Much like the tech giant Apple, beggars understand how a product has to be offered and tailor their personalities and words accordingly.</li><li>Their clothes make them stand out and be easily recognized as a beggar, removing ambiguity about their rags being some kind of Halloween costume!</li></ul>

Beggars Understand Differentiation

<ul><li>Even if people refuse to give to the beggar, he would choose to bless them and move on instead of being abusive.</li><li>Building long-term customer relations ensures future earning opportunities.</li></ul>Observing beggars can provide real-time coaching to young marketing professionals who want to create and maintain trustworthy relations with clients.

Beggars Understand Long-Term Relations

The internet and social media gave rise to A-B testing, but beggars have been using the technique even before the typewriter was invented.A placard sign near a blind person with the words ‘I am blind, please help’ wasn’t working well, and the collection was meagre. When the placard sign was changed to ‘It’s a beautiful day, Too bad I can’t see it’, more people started giving coins to the blind person.

Beggars Test And Implement What Works Best

Beggars realize the importance of a strategic location to maximize business, just like a department store or fast food joint looking to ensure maximum footfall.They are experts in timing, placement and sleight of hand to ensure that they get a ‘sale’. They understand that to take something from a potential client, they have to give first.

Beggars Understand How To Grab Opportunities

Even if we don’t give the beggar anything, they pray for our prosperity, creating a spillover effect on themselves. They understand the power of positive words, good intentions and faith.If companies realize that caring for customers and clients at all times ensures long-term relations and repeat business, they will pay more attention to the prosperity of their employees and customers, instead of the shareholders.

Beggars Pray A Lot

Never despise humble beginnings or look down on anyone. Here are 7 mind-blowing lessons every marketer should learn from a beggar.

Conceal Your Intentions (48 Laws of Power)

7 Lessons Every Marketer Should Learn From A Beggar

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