Hope doesn’t care about the problems that have already been solved. Hope cares only about the problems that still need to be solved. Because the better the world gets, the more we have to lose. And the more we have to lose, the less we feel we have to hope for.

Too much Hope isn't Healthy

#1 New York Times Bestseller Over 1 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Quotes

The Subtle Art of Not Giving a F*ck

Beggars seem unworthy to be discussed, remaining a sad reality we choose to ignore or overlook almost daily.&nbsp;Underneath their rough and dirty exterior and fowl mouth, lie many things worth appreciating.Surprisingly, many life lessons and marketing techniques can be learned from beggars.

Let’s Talk About Beggars

Beggars don’t take rest on weekends or have any vacations, but are upon various street intersections and subways early in the morning, every single day.They understand the value of resilience and persistence and have that drive to succeed in their profession. They know what they are looking for, and have their skin, even their soul in the game.

Beggars Are Resilient

<ul><li>A marketing professional would understand how removing friction makes the product or service easier to use to the end-user, something that beggars follow to the tee.</li><li>Beggars know that time is of immense value, and make it very easy for you to help them quickly.</li><li>They ensure no time is wasted and money is coming to them using the art of synergy.</li><li>They appreciate small contributions as they know it all adds up.</li></ul>

Beggars Make Things Easy For You

<ul><li>Beggars offer a simple, clear experience, catering to certain emotions of busy, working professionals.</li><li>Much like the tech giant Apple, beggars understand how a product has to be offered and tailor their personalities and words accordingly.</li><li>Their clothes make them stand out and be easily recognized as a beggar, removing ambiguity about their rags being some kind of Halloween costume!</li></ul>

Beggars Understand Differentiation

<ul><li>Even if people refuse to give to the beggar, he would choose to bless them and move on instead of being abusive.</li><li>Building long-term customer relations ensures future earning opportunities.</li></ul>Observing beggars can provide real-time coaching to young marketing professionals who want to create and maintain trustworthy relations with clients.

Beggars Understand Long-Term Relations

The internet and social media gave rise to A-B testing, but beggars have been using the technique even before the typewriter was invented.A placard sign near a blind person with the words ‘I am blind, please help’ wasn’t working well, and the collection was meagre. When the placard sign was changed to ‘It’s a beautiful day, Too bad I can’t see it’, more people started giving coins to the blind person.

Beggars Test And Implement What Works Best

Beggars realize the importance of a strategic location to maximize business, just like a department store or fast food joint looking to ensure maximum footfall.They are experts in timing, placement and sleight of hand to ensure that they get a ‘sale’. They understand that to take something from a potential client, they have to give first.

Beggars Understand How To Grab Opportunities

Even if we don’t give the beggar anything, they pray for our prosperity, creating a spillover effect on themselves. They understand the power of positive words, good intentions and faith.If companies realize that caring for customers and clients at all times ensures long-term relations and repeat business, they will pay more attention to the prosperity of their employees and customers, instead of the shareholders.

Beggars Pray A Lot

Never despise humble beginnings or look down on anyone. Here are 7 mind-blowing lessons every marketer should learn from a beggar.

unexpected

Too much Hope isn't Healthy

The Subtle Art of Not Giving a F*ck

Let’s Talk About Beggars

7 Lessons Every Marketer Should Learn From A Beggar