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Using the term User Experience (UX) and User Interface (UI) interchangeably is a common mistake. However, it’s important to distinguish the two. It might be a surprise to some but UI is actually a part of UX.
Basically, User Experience design focuses on functionality, usability, simplicity and clarity of the product/service. In short, if users are able to solve a particular problem within the design and how easy/hard it is. User Interface, on the other hand, is about the visual experience of the product/service. It focuses on the look and feel of the product/service.
Prioritize your design efforts so that you’re satisfying all baseline requirements first. Then AND ONLY THEN can you move on to fancier things like custom illustrations and animation.
No one cares what color the stitching is on the leather seats of your fancy concept car if it doesn’t even have wheels yet.
We have grids for all sorts of content arrangements. We use column grids to align content horizontally. Baseline grids to vertically align bodies of text. Soft grids and hard grids to describe how strictly we adhere to them.
Reaching an aesthetically pleasing composition to the overall page is difficult to consistently create. Without a system to define the spacing relationships of my elements, it’s difficult to create consistency.
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