Prioritize your design efforts so that you’re satisfying all baseline requirements first. Then AND ONLY THEN can you move on to fancier things like custom illustrations and animation.
No one cares what color the stitching is on the leather seats of your fancy concept car if it doesn’t even have wheels yet.
We have grids for all sorts of content arrangements. We use column grids to align content horizontally. Baseline grids to vertically align bodies of text. Soft grids and hard grids to describe how strictly we adhere to them.
Reaching an aesthetically pleasing composition to the overall page is difficult to consistently create. Without a system to define the spacing relationships of my elements, it’s difficult to create consistency.
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