Personas help us gain a better understanding of our customers' needs and anticipate how they might act in situations where direct communication with them isn’t feasible.
But they are inherently an amalgamation, an average of attributes that we imagine our average customer has. And there’s no such thing as the average customer.
WhatsApp designs and builds its product with specific principles in mind. These principles are at the core of the decision-making process. Here are some examples of these shared values:
❤️ Brainstash Inc.