userresearch

48 ideas

The problem with personas

Personas help us gain a better understanding of our customers' needs and anticipate how they might act in situations where direct communication with them isn’t feasible. 

But they are inherently an amalgamation, an average of attributes that we imagine our average customer has. And there’s no such thing as the average customer.

2 STASHED

Kill Your Personas

medium.com

3 IDEAS

Strong principles

WhatsApp designs and builds its product with specific principles in mind. These principles are at the core of the decision-making process. Here are some examples of these shared values:

  • The interface should feel native to the device the person is using
  • The app should be lightweight and require as little storage as possible
  • The interface should be simple
  • User actions and animations should be quick to respond
  • Features should provide obvious utility so they require little introduction

3 STASHED

One Year Designing at WhatsApp

medium.com

4 IDEAS