There’s a lot of overlap between SEO tools, which is why it can be so difficult to figure out which is the best to use. To simplify things.You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this post the way I would for copywriters and SEO pros. Why? Well, because there are literally dozens of SEO tools you could add to your workflow. Unless you’re promising clients that their websites will go to #1 in search results for every keyword they want to win, there’s no reason to add that kind of complexity to your life.

SEO Tools

There’s a lot of really good competition out there when it comes to premium SEO tools, but <a href="https://moz.com/moz-pro-free-trial-2?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=Brand%20|%20NA&amp;utm_adgroup=Brand%20-%20Moz%20-%20General&amp;utm_term=%2Bmoz%20%2Bseo&amp;gclid=CjwKCAjw2P-KBhByEiwADBYWCtlTXTe1Q6Q0xeUgj3E3tb6S5HGA8MuUUCmlv9O8dHSXOvmxeU3BEhoCqVIQAvD_BwE" rel="noopener noreferrer" target="_blank">Moz</a> is the clear winner as far as web designers are concerned. One of the things that’s great about using Moz for SEO is that it comes with a free toolbox. With free Moz tools, you can do things like: <ul><li>Research possible keywords </li><li>Analyze the rankability of your domain </li><li>Review your current keywords (regular and branded) </li><li>See if you’ve earned any featured snippets, backlinks, and more </li><li>Snoop on the competition’s website and ranking keywords </li></ul>

Moz: The Best Premium SEO Tool

You’re probably wondering if any of the leading SEO tools are available for free. There are a few, but Neil Patel’s <a href="https://neilpatel.com/ubersuggest/" rel="noopener noreferrer" target="_blank">Ubersuggest</a> is by far the best of the litter. What’s really nice about this tool is that, although it’s simple enough to use, you can put it to work for you in a number of ways.<ul><li>It allows you to assign a focus keyword, title tag, and meta description to each post or page; </li><li>It lets you preview your Google search snippet on desktop and mobile to make sure everything fits and a featured image is present; </li><li>It scores your page on how well it’s optimized around your keyword, readability.</li></ul>

Ubersuggest: The Best Free SEO Tool

You’re already using Google Analytics to review key website metrics as well as to make data-informed decisions for future design improvements. But did you know you can add Google Search Console data to your Google Analytics dashboard, too?from here, you can pull data on:<ul><li>Landing page traffic and performance; </li><li>Geo-specific data; </li><li>Device-specific data; </li><li>Search queries and click-through rates. </li></ul>

Google Search Console: The Best Analytics SEO Tool

There’s more to SEO than just link building and keyword optimization. Google looks for other trust and authority signals, too, when determining the rank of a website. And, as a web designer, you’re in the best position to handle this side of SEO.SSL Certificate: If a website is on HTTP, that’s an automatic penalty. So, always make sure your websites have an SSL certificate installedSpeedy Hosting: Site speed is a huge deal in the scheme of things and it starts with the quality of your web hosting plan and provider.

Other SEO Tools Web Designers Should Be Using

And, of coursemake sure you’re always using high-quality design tools and adhering to mobile-first standards. When a website looks outdated, runs poorly, and isn’t properly managed, Google and your visitors are sure to take notice.

Conclusion:

World Wide Web

BEST SEO TOOLS FOR WEB DESIGNERS

With billions of internet users worldwide spending several hours online each day, the online presence of brands is now a necessary avenue for building, boosting, and maintaining positive value and attracting and interacting with customers.&nbsp;This has created increasing pressure for web design agencies when creating and managing websites. This pressure is multiplied by all the projects that web design agencies have to handle at one time. This is because different clients demand different things for their websites, whether it’s a signature feature or specialized functionality.&nbsp;

Web Design Agencies Nowadays

Building a website with all the essentials in mind is always easier said than done. Websites have to be both functional and easy on the eyes to invite traffic, provide information, or appeal a product or service to a target audience, and all while having an attractive and convenient interface. The good news is that it’s perfectly possible to design a quality website and without spending a fortune to do so. Below are some of the challenges that web design agencies face when trying to deliver and reconcile efficient user experience and effective user interface in web design.

Challenges in Modern Web Design

Designing a good website means ensuring that the user experience is appealing to a general audience, but this is one of the most difficult parts of web design. Agencies must be careful not to turn off users with a confusing user experience. For instance, making important information difficult to find on web pages and focusing too much on the design rather than the overall experience are a few big mistakes.Instead, web design agencies should focus not only on making the design look good but also provide the smooth and fast experienc for the regular site visitor.

1. APPEALING USER EXPERIENCE

It’s common for the client and the web design agency’s budgets .Either the client will find the project quote too high, or the designer will find the client’s budget too low. The cost of a web design project can vary greatly, depending on what needs to be done.&nbsp;Although having to build a good website on a budget may be difficult, it’s important for both parties to come up with a set amount before the project. The client should always specify what they want to achieve and how much they’re willing to pay to get it, and the agency should let the client know beforehand if this is possible.

2. WORKING WITH A BUDGET

Sometimes, clients may make requests for third-party functions that may not be easily integrated into the site. To prevent this, web design agencies should always consider integration when building a site. Most businesses and companies now have at least one social media account.When a website visitor shares something on a social media site ,other people who can see their posts may become interested in visiting the original post on the website. Properly integrating third-party applications and functions into a website can get it more online presence and popularity.

3. INTEGRATING THIRD PARTY FUNCTIONALITY

There are many devices that people can use to access the web. From smartphones to desktop computers, from cars to game consoles, and even wristwatches and digital cameras, all of these can be web-enabled as long as there’s an available internet connection.&nbsp;Websites nowadays should always be compatible with any of the devices people might use to go to the website. They should look pleasing and load fast regardless of what device a visitor is using.

4. SUITABILITY TO DIFFERENT DEVICES

Most websites require personal or financial information, whether for account verification, website subscription, or something else. Websites should be designed with personal security in mind, which is even more important since hacking has been on the rise since the coronavirus hit. One of the biggest threats that websites face today is Phishing, Another is Ransomware, Yet one more is SQL injections.&nbsp;The best practices in regards to web design to mitigate these risks include third-party plugins and themes, keeping all of your software up to date.

5. SECURITY OF PERSONAL INFORMATION

Gone are the days where you had to be technologically gifted to design a website from scratch, usually through manual HTML codes. Back then, you had to know your way around the web if you wanted to set up and manage a site of your own. Now, there are a lot of good website builders that allow you to create websites in a faster period of time. Even web design agencies now make use of such builders in order to make the job easier and more convenient. Although these platforms offer pre-designed templates based on the most common purposes of websites.

Adopting To Site-Building Platforms

Designing

BIGGEST CHALLENGES A WEB DESIGN AGENCY FACE

If you’re here, then you’re thinking about becoming a web designer and wondering if it’s a smart move. Honestly, it’s not uncommon to be plagued by doubts and what-ifs when making a big career change, and that’s especially so right now, what with all the uncertainty we’ve faced over the last year. Here’s some good news: It’s never a bad time to become a web designer, which makes 2021 the perfect time to turn your passion into a career! Here are 8 reasons why:

Being A Web Designer

The amount of time people spend online has doubled since the pandemic began. Before 2020, consumers worldwide were spending an average of 3 hours and 17 minutes online every day. Now? The average is 6 hours and 59 minutes. Needless to say, web designers are in high demand as businesses rush to get in front of these consumers.

1. People Are Spending More Time Online Than Ever Before 

An Upwork study at the end of 2020 reveals that freelancing grew by 22% (about 2 million workers) since 2019. This now-popular career move is a great option for everyone — from university graduates entering the workforce for the first time to anyone who’s been recently laid off. Heck, if you’re just plain unhappy with the course of your career and want to shake things up, freelancing could be the breath of fresh you need.

2. There’s a Big Freelance Boom Right Now 

In these uncertain times, you’re right to be cautious about jumping into something new. But web design is a career that’ll be around for a long, long time. It’s not just the fact that we’ll always need people to build websites that make this field future-proof. You could build… Websites. Mobile apps. Web apps. Progressive web apps. You could specialize in… Graphicdesign,UXdesign,Webdevelopment. You could work for yourself. Build your own agency. Go work for someone else.

3. It’s a Future-Proof Field 

When people are nervous about traveling or living in densely packed cities, that’s not something that should worry you as a web designer. One of the benefits of being a web designer is that you can do it from anywhere you want and on your own schedule.This is especially nice for anyone who has a family and needs a more effective way of managing it all at once, even when the kids aren’t in school or jobs out in the physical world are diminishing.

4. You Can Do It From Anywhere, Anytime

Let’s face it, it can be really stressful working for a company where you have little to no say about what goes on, how it gets done, and how much money you make for all your efforts. This is one of the reasons why freelancing is such an attractive option for many. You get to decide which content management system you build websites with. You get to decide who you work with. You get to set your hours of availability. You make the rules. And you know what? You can change them at any time. It’s all on you.

5. You’re in the Driver’s Seat 

There’s some fascinating stuff coming down the line in digital design. For instance, augmented and virtual realities are really starting to pick up speed as eCommerce companies need a better way to allow customers to window-shop and try stuff on digitally.AI is also bringing a lot of changes to space. Not only can machine learning and language processing improve the way companies do business online, but they can also improve the way web designers work, too.

6. It Can Be a Lot of Fun 

Because you control your career as a web designer, you get to decide who you build websites for. So, what kinds of causes are you passionate about? Is there an industry you have close ties to and want to give back? This isn’t about working for free. This is about offering your professional design services to people you’re invested in and causes that get you excited.

7. It Can Also Be Really Rewarding 

This is a common question for people wanting to leap into web design. While you should have some basic knowledge and skills when you start, you don’t need a degree in design or development to start making money.One of the beautiful things about becoming a web designer is that you can learn as you go.&nbsp;As you get more experience and pick up the advanced design and coding skills, you can then branch out into specialized fields or areas of expertise.

8. You Don’t Need to Go to School to Become a Designer 

There are many, many reasons to leap into web design in 2021. But are you ready? Before you get started, make sure you have a trusted set of resources to help you with the business side of becoming a web designer. Webdesigner Depot is a good place to start. You’ll learn things like:<ul><li>What’s trending in web design right now</li><li>How to manage clients</li><li>Freelancing money management tips</li></ul>

Ready to Become a Web Designer?  

Freelancing

SHOULD YOU BECOME A WEB DESIGNER IN 2021?

Front end optimization (FEO) is the process of wrapping up your website to make it more browser friendly and fast to load. It is also known as the content optimization process. FEO is always a high concern. FEO is something.

Technology 

It’s Critical That You Get Web Performance Optimization Right

Help your team work well together by establishing specific guidelines. A guide should be compiled after your team has worked with a few layouts. This provides a clear direction for future iterations and edits.

Get Everyone On The Same Page

Your style guide should serve as a means to create unity across your site Gathering fonts, colors, and other design elements provides an overview of the styles and limits those that aren't used enough.

Create A Cohesive Style

Cohesive style helps your target audience identify your brand more quickly. The color palette, typography, and imagery in your style guide should be carried throughout all of your marketing materials.

Improve Your Brand Recognition

A style guide reiterates that your company prioritizes thoughtful, prepared, and organized work. It's also helpful for onboarding new employees. If you add a new person to your team, they'll be able to quickly jump in

webdesign

SEO Tools

BEST SEO TOOLS FOR WEB DESIGNERS

Web Design Agencies Nowadays

BIGGEST CHALLENGES A WEB DESIGN AGENCY FACE