Whatever your medium of publication, the first five seconds make or break the interest of the reader.
Good ideas are easy to write, and if the idea isn’t a good one, there is a likelihood of a writer’s block.
Two decades ago, reading a complete book was easier as there were fewer distractions. Smartphones have made people infinitely distracted due to the constant ‘dopamine hits’ it offers. One has to keep the dwindling attention span of people in mind while writing.
Brevity is King.
One has to be ruthless in the destruction of bad writings.