Social Media Marketing

• When to post content
• How often to post content

The goal is to engage followers enough so that they remember you, but not so often that you overwhelm them.

• Track and anayze social conversations and mentions related to your brand
• Respond to and engage with customers

Think of social listening and engagement like a conversation. First, a business publishes content. Then they listen to how their audience responds. By paying attention to what their audience says, they can determine the best way to reply.

Eg. If someone posts about how helpful they find a particular tool, like a habit tracking app, the brand could respond with thanks and encouragement. But if they post that the app isn't working correctly, they could share troubleshooting tips instead.

• Find out how content or campaigns are performing
• Communicate results

Social media analytics tools can track and measure things like comments, shares, follows, or clicks. They can tell you how many people are using a hashtag or the number of positive mentions over time. Businesses can use these insights to respond to trends, or guide future strategies.

• Expand a brand's reach
• Remarket products
• Serve ads to highly specific customer groups
• Grow their email lists

Social media ads targets to highly specific customer groups than than search engines.

By linking ads to email sign-up forms, business can contact their followers directly and send them special offers.