5/ Don’t stick to the script
If you’re going X direction in a conversation and the customer wants to go Y direction, embrace it.
If you’re using a deck, don’t be afraid to jump around.
This is a good thing; it means the conversation is unfolding organically.
Keep it fluid.
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You're going to pay a price for every bloody thing you do and everything you don’t do. You don’t get to choose to not pay a price. You get to choose which poison you’re going to take. That’s it.
JORDAN B. PETERSON
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