Strategy
- Know who is your audiance is and which social platform they use
- Understand your goals
- Create effective, relavent content
Posting the right content in the right places can save both time and money.
E.g. If you want to build community around your brand, you might focus on interactive content like polls or question and answer sessions. But if your goal is to promote a new product, running a contest and giveaway might get better results.
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Social media marketing is the practice of creating and publishing content for social media platforms in order to drive engagement and promote a brand or product.
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