Social Listening & Engagement
- Track and anayze social conversations and mentions related to your brand
- Respond to and engage with customers
Think of social listening and engagement like a conversation. First, a business publishes content. Then they listen to how their audience responds. By paying attention to what their audience says, they can determine the best way to reply.
Eg. If someone posts about how helpful they find a particular tool, like a habit tracking app, the brand could respond with thanks and encouragement. But if they post that the app isn't working correctly, they could share troubleshooting tips instead.
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Social media marketing is the practice of creating and publishing content for social media platforms in order to drive engagement and promote a brand or product.
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