Analytics & Reporting
- Find out how content or campaigns are performing
- Communicate results
Social media analytics tools can track and measure things like comments, shares, follows, or clicks. They can tell you how many people are using a hashtag or the number of positive mentions over time. Businesses can use these insights to respond to trends, or guide future strategies.
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Social media marketing is the practice of creating and publishing content for social media platforms in order to drive engagement and promote a brand or product.
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4. Inbound messages
Another way to measure the success of your social edia customer service is to look at the number of inbound messages. How often do people use social media tools to reach out versus calling or emailing?
This will help you keep tabs on your social media customer service and keep your team pr...
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