Optimize your landing page.
The ad and landing page work together to provide a great user experience.
You should compare your keywords to the copy on the landing page and its overall user experience. The exact keywords don't need to be on the landing page, but the relevancy should be clear right away.
Like, ask yourself questions such as,
- How useful is the landing page to someone who clicks on the ad?
- Is the page well organized?
- Does the text relate to someone's search terms?
- Is the landing page clear in its directions?
Ensure it loads quickly. If page loads take too long, users may get frustrated and leave the page.
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An effective ad can appear higher in search results pages and generate more clicks and more conversions, sometimes even at a lower cost per click than your competitors.
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What Is SEO?
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enha...
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