An effective ad can appear higher in search results pages and generate more clicks and more conversions, sometimes even at a lower cost per click than your competitors.

Best practices when creating a Google Ad in Search

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214 reads

A process to take people who are unfamiliar with your products or services and turn them into paying customers.

The Marketing Funnel

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973 reads

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”_ Sun Tzu

Strategy VS Tactic

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Social media marketing is the practice of creating and publishing content for social media platforms in order to drive engagement and promote a brand or product.

Social Media Marketing

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643 reads

Specific, Measurable, Attainable, Relevant, Time-bound

SMART Goal

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