Talha Mumtaz's Key Ideas from Start with Why
by Simon Sinek

Persuading your consumers to buy from you using attractive promotions, discounts, buy one get one free offers may drive short term sales but they won’t win you customer loyalty. To win customer loyalty, you need to appeal to their emotions. Simply telling them about your features might appeal to their logic brain but it would already be bombarded by other companies doing the same. So to differentiate yourself, you need to go out of the way. Be authentic, be real to your customers and give them a reason to trust you not because your product is cheaply priced but because it resonates with them.

When you think of Disney what does it remind you of? Mickey mouse, joy, excitement and Walt disney of course, right? But do you remember “Roy”? Most probably not. However, Disney may not have been the disney it is today if Roy wasn’t working alongside Walt. While Walt dreamed of the “Why”, Roy induced the “How” and “What”. That is how you will also survive at the top. By not just focusing on the Why but also then working to organise your structure. When purpose meets discipline, it brings a wonderful success to your organization.

I’m an avid reader, marketer and voracious tech geek. I love reading and sharing everything but especially topics related to tech, marketing and human behaviour. You can follow me here on Deepstash, on linkedin by searching for me directly or you can follow me on Medium to keep reading stuff I post.