<ol><li>Set The Parameters</li><li>Be Authentic</li><li>Have A Clear Outcome</li><li>Be Consistent</li><li>Get Customers Involved</li></ol>

5 Essential Tips For Business Storytelling

Your business story should be engaging. Establish context right off the bat. To start your brand story, answer the following questions:<ul><li>Who is telling the story?</li><li>Why is the story being told?</li><li>When and where is the story taking place?</li><li>Who are the people in the story?</li><li>What are the people trying to achieve?</li><li>What challenges are faced?</li></ul>Most importantly, establish why you’re telling them this story. This will guide the audience through the narrative and hook them all the way to the end.

#1: Set The Parameters

Authentic storytelling is key to gaining consumer trust:<ul><li>Don’t try to fool your audience with an over-the-top tale. Customers know when you try to pull a fast one on them, and they don’t appreciate it.</li><li>Your business’s story doesn’t need to be elaborate. A genuine narrative is more likely to connect with consumers than one without a shred of truth.</li><li>Your customers should know about the Mission and Vision of your company.</li></ul>Transparency celebrates your uniqueness and acknowledges the human aspect of your brand.

#2: Be Authentic

A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it?
The story gives an idea of who you are and where you come from. The outcome sparks confidence in our offerings and values. You can use your business’s real-life outcomes to convey a message to your customers.
<blockquote>
Business stories should have a clear outcome. Provide a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand.
</blockquote>

#3: Have A Clear Outcome

A disorganized brand story leaves customers confused and uninterested:<ul><li>Make sure your brand is consistent across all communication channels.</li><li>Use the same colors, logo, and slogan for digital and print marketing materials. </li><li>You need to be consistent when speaking about your brand. Business storytelling takes practice. Know the story inside and out before presenting it to customers. This will help you tell the story naturally.</li></ul>

#4: Be Consistent

Use business storytelling to strike an emotional connection with customers:
<ul>
<li>Talk about how an event related to your business affected you and what you learned. This creates an immediate response that makes your story memorable and shareable.</li>
<li>People like to be a part of stories. Your customers can be characters in your brand. Come up with ways to get your audience involved.</li>
<li>Telling the story of your brand is an ongoing process. Each day, your business grows, shifts, and adds new chapters to its story.</li>
</ul>
<blockquote>
Make business storytelling an essential part of your operations to attract and retain customers.
</blockquote>

#5: Get Customers Involved

When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.

Every business a story. Learn how to effectively tell your business's story in a way that will entice customers to buy.

Career

The author highlights the significance of revision and resubmission for a researcher. Additionally, once you receive a rejection or RandR, revise it to address the comments. Because you won’t be able to begin again once the ball stops rolling. According to the author, working with motivated peers accelerated my learning and work pace.

Don't Stop

The author advises always keeping three or four papers in the loop. Some papers are being reviewed, some are in RandR, and some are being worked on by you. This is important since you like the process of conducting new research. Journal comments provide you with useful learning opportunities.

Papers In Loop

There are numerous ways to identify research opportunities. But according to the author, pimarily it is the idiosyncratic knowledge that researchers hold. The strength of the available resources is what shapes the study idea. Recombination’s, pro-social and intrinsic motivation, research self-efficacy, and experimentation are all tools that researchers can utilize to create new research opportunities. New theories, new approaches, and novel combinations that close significant gaps in our knowledge of the entrepreneurial phenomena can be used to provide such opportunities.

Research Opportunities 

Another useful strategy for locating research opportunities is bricolage. According to the author, he went two days without internet access, but during that time he was able to go through his files and find old papers that he integrated to create a new research that is currently in the RandR phase.

Bricolage

Small victories can now be used to increase self-worth. Self-efficacy has been demonstrated to be an excellent technique for improving research. According to the author, publishing with a B encourages you to publish in A, where 92% of manuscripts are outright refused. Small victories at conferences, like publishing a paper, can increase self-efficacy. A further crucial step is to use various methods to look for publications.

Small Victories

Rejection has a very negative connotation, and receiving a rejection letter makes us feel awful. But according to the author, every rejection comes with a few criticisms or comments that can help you improve your performance. After going through a RandR, you must revise your paper, address any concerns, and resubmit it.

Revision To Resubmission

An effective technique to make a paper publishable is by working with seniors. Giving credit to this senior faculty member after your 300 hours and your coauthors’ 5 hours may seem challenging, but most of the time it is their remarks that make it acceptable to a journal. Such factors contribute to research confidence.

Your Contribution 

Hey, this is the short point based summary of Dean Shephered book The Aspiring Entrepreneurship Scholar.

This is a book review of the book 'the aspiring entrepreneurship scholar' by Dean A Shepherd

Entrepreneurship can be a life changing event and ideas here give you a nice outlook.

Entrepreneurship

The Aspiring Entrepreneurship Scholar

Ideally, we can choose to always do what we love without ever needing to think about the things we don’t like. That, unfortunately, is not the case in real world. There are times when we need to do something we don’t like. Just think of the time when you were in school or college. While there were some modules you liked, there were usually also some modules you didn’t like. But you needed to work your way through all of them, not just the ones you liked.

How to Enjoy What You Are Doing No Matter What

Often, we need to do something we don’t like as a part of something larger which will give us big benefit in the future. For example, we take the modules we don’t like in college because it will eventually earn us a degree that gives us the opportunity to get a good job. It is unlikely that we need to do something we don’t like if there is no long-term benefit involved. By looking at the long-term benefit you will eventually acquire, the activity won’t look as bad as it is.

1. Look at the long-term benefit

I believe there is always something we can learn from every experience. If we can’t find one, that’s maybe just because we are too focused on the negative side rather than the positive. For example, European History which Joel talked about may help us learn from thousands of years of experiences so that we do not need to repeat the same mistakes people did. Besides, it can give us more potential common ground to connect with new people (especially with those who like history). If you really can’t find any, at least the experience teaches you to be persistent in any situation.

2. Find what you can learn from it

Love is a strong source of motivation. If you do something for someone you love, it’s very likely that you can stand even the most boring activity and even enjoy the process. So keep in mind that you do not do this for yourself, but for someone you love.

3. Think of doing it for someone you love

Your source of fun and enjoyment is not just the activity, but also the interaction with the people there. While the activity itself might not be very exciting, there might be a lot of rich experiences you can get from the interaction with the people. That’s also one reason to enjoy what you are doing.

4. Enjoy the interaction with the people

If you keep thinking or saying that you don’t like an activity, there is no way you can enjoy it. Always think and say something positive. The points above helps you find positive things you can think and say about. You may think of the long-term benefit you will get, or the nice interaction you have with the people. Focus on these positive things; don’t ever think or say something negative..

5. Think and say something positive

While you may not always have the luxury to choose who you work with, whenever possible you should choose to gather with positive people. Choose the people who you know are passionate about the activity. Their passion would be contagious. They will give you the energy to stay positive and even enjoy what you are doing.

6. Gather with passionate people

Important things to remember and follow them to enjoy the work you are doing ... And lead a wonderful day...

Enjoying your career is more important than earning a high salary or flashy title. Here's why you should switch to a job that makes you happy.

How to enjoy the work what you are doing ...

Whether you’re a remote work booster or a skeptic, there are lots of unanswered questions about what happens next for remote work, especially as the pandemic restrictions continue to fade and as fears of a recession loom.
It turns out there’s a dangerous line between arguing for remote work and arguing yourself out of a job. And since remote work makes employees less visible, they will have to find other ways to let higher-ups know they exist or risk being passed over for pay raises.

Remote Work: The Untold Effects

Remote work will also have long-lasting effects on the built environment, requiring office owners to renovate and allowing employees the potential for a higher quality of living.One thing that's clear is that remote work is not going away. There are, however, a number of ways to make it better and more commonplace and to ensure that it doesn't harm you more than it helps.

Remote Work: The Future

<ul><li>Firms must have clear performance metrics that can be verified using quantitative data so that remote workers can know in real-time how they are performing.</li><li>Companies need better ways to onboard new workers and get them involved in corporate culture.</li><li>They also need to improve remote workers' ability to connect with different parts of the organization and create better ways for them to manage new idea generation and creativity.</li><li>Management has to get comfortable with a total paradigm shift.</li></ul>

Changes Required For Remote Work

Working remotely significantly reduces your opportunities to build relationships with people who can influence your career.There is a risk that those people who get more face time are naturally at an advantage to advance faster than others.

Career Advancement

Offices will still exist - they will just evolve. The most sought-after locations, the most desirable amenities, and the most productive space design will continue to morph as population migration and work patterns settle into a new place.The physical office as a place to gather, innovate, and connect cannot easily be replaced.

The Workplace

A record nearly one-third of homebuyers looked to relocate out of their home metro in the second quarter of 2022.Working-from-home workers will be more likely to move to the suburban fringe, where land is cheaper and the homes are newer.Remote workers will also seek out beautiful areas that offer them the leisure opportunities they desire.

Greener Pastures

Some companies are localizing pay for their workers who relocate and work remotely, but plenty are letting remote workers keep their high salaries.The biggest winners will be coastal workers who move to more affordable places and maintain their salary. They'll find their money goes much further, not just for housing but for other goods and services.

The Payscales

Companies that require monthly face-to-face interaction at the corporate headquarters will be less likely to engage in offshoring.In an era of tight domestic labour markets with restricted immigration, moving jobs overseas is one common solution.

Hiring From Other Countries

<ul><li>Remote work will increase as firms cut costs and push people towards remote.</li><li>Recessions have lasted longer because it takes time for workers to move to job opportunities. Hopefully, this recession is shorter than historical recessions because of remote work.</li></ul>

Remote Work And Recession

We asked the people who study economics, human resources, and real estate what to expect in the future of remote work.

Stashed ideas

The future of remote work, according to 6 experts

I walked into a local sports station with my new resume in hand, and the receptionist bluntly asked me: “Would you want to read a six-page resume on top of everything else you had to do?”An HR consulting service provides tips on what clients don't want to see in your resume.

Don't Make A Six Page Resume

These are a waste of valuable resume real estate and usually contain information recruiters would find reading other parts of your resume or your cover letter.Recruiters and hiring managers tend to skim or speed-read resumes. This means that the first half of your resume has a much bigger role in making a first impression than your second half, and you want your most important and impressive qualifications up top.

A Personal Summary

There’s a false perception among job seekers that Applicant Tracking Systems (ATS) auto-reject resumes without relevant keywords. As a result, some people awkwardly pack their resumes with words from the job description.But that’s not the reality. An ATS is used to integrate with other company internal systems and keep applications and reports organized. It’s the humans who do the rejecting. So only include keywords from the job description when they have a true purpose and align with your experience.

Stuffed Keywords

It’s easy to go overboard and put too much detail into each role you’ve held. But it’s not necessary to include everything. In the tech world, for example, anything you did more than three years ago is considered outdated.Focus more on your last one or two major positions and how the skills you used there will make you a great fit for the role. This may mean the more recent jobs on your resume have more bullet points under them than the older ones, and that’s perfectly fine.

Outdated Experience

You want someone’s first impression of you to be of your skills — not your looks or your personal style. Avoid bias by leaving out your headshot or any graphics you designed.Even a basic graph or line chart can work against you. You never know how someone will read a graphic representation of your skills. You may give someone the impression that you’re more or less competent with a particular skill than you actually are.

No Pics

If you have years of experience, there’s no need to list every job you’ve ever had. This only clogs up precious space.Your resume should demonstrate you’re the perfect candidate for the specific job you’re applying to. So only include experiences that relate back to that job. The best way to make your resume impactful is to contextualize and support your achievements through numbers and percentages.

Filler Roles

Your resume should demonstrate you’re the perfect candidate for the specific job you’re applying to. So only include experiences that relate back to that job. The best way to make your resume impactful is to contextualize and support your achievements through facts and figures.It is best to stay factual and avoid filler words. Look for entire sentences that can be eliminated to save precious time for the recruiter.

Write The Facts 

Numbers allow you to paint a before and after narrative, clearly showcasing your positive impact on your working environment. Maybe you increased sales by 50% or increased email clickthrough rates by 500%. Either way, you made a real, measurable, positive impact.

Tip: Use Numbers For Comparisons

Need resume help? Jermaine Murray, a career coach and recruiter who has helped people land jobs at companies like Google, Facebook and Uber, says that skills over three years old are consider "outdated." He offers insight into what hiring managers never want to see on resumes.

5 Essential Tips For Business Storytelling

The Aspiring Entrepreneurship Scholar

How to enjoy the work what you are doing ...

The future of remote work, according to 6 experts

I've helped people land jobs at Google, Facebook and Uber—here are 5 things I never want to see on your resume

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