This is the most common approach that senior marketers take for setting their marketing budget that is based on the previous year's expenses.
A survey reported that 41% of their respondents base their yearly budget the previous year's expenses and then adjusted during the year if needed.
Make sure that the item itself is ready to go to market. It’s no use approaching buyers if there are issues with durability or design which need fixing before production can begin in earnest.
Conduct testing which usually happens in various stages and typically involves:
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