Talha Mumtaz's Key Ideas from One Million Followers, Updated Edition
by Brendan Kane

Brendan Kane is a digital strategist with over ten years of experience and helps businesses maximise their potential through customer engagement online by utilising social media tools as well as other channels.

To grow big instantly on Instagram, you will often need to reach out to a successful page in your niche and ask them to give your content a place (via a promo or shoutout) on their page. Promos are often better. Also, you will need to do a lot of research before you create any content as that content will represent your brand on the media and should be useful for other insta accounts as well. While some brands tend to go for viral thumbnails and catchy taglines, the content engagement actually matters if you want the users to share your content on their pages or with others. Make it relatable.

One of the biggest benefits of social media channels is their ability to help you reach and pinpoint your most ideal audience. For example, Facebook actually lets you target audience based on gender, location, interests, and lifestyle choices. Before you start producing a very specific content, experiment with different audience types based on different audience interests to figure out which audience is the most suitable and what kind of content will they like the most. Once you have done that, go big on your audience and craft compelling and engaging content. Find similar audience and repeat.

If your product can suit the global trends, try to invest in acquiring invaluable followers from other countries as well by using high-quality, localised content. Start with countries that wouldn’t cost you much such as Indonesia, Brazil and India on Facebook where the population is high but the GDP is low which may let you spend less but acquire valuable insights about the general audience. Gaining followers from such countries can also bring a universal validation to your business showing how you care about diversity and culture. evenue may be low but also will be the cost of acquisition.