Business Writing

Great business writing isn't just about style. It's about survival. If your sales copy isn't compelling, people won't buy your products. If your inter-office communications are unclear, that will hold back collaboration. No one will invest in your business if you can't articulate why it's going to succeed. 

Experts have even identified bloated, jargon-filled writing as a warning sign that a company has deeper strategic or execution problems it's trying to paper over with bloviating prose. 

• If you don't start with a clear destination in mind, expressed in the form of a headline or tweet, you're likely to waste a colossal amount of time. 
• If you can't sum up what you're saying succinctly at the end, you're really in trouble.
• The ideal tweet absolves the reader from reading further.
• Summarize the company's business on the back of a business card.

 If you don't start with a destination in mind you're going to spend a whole lot of time wandering around on the page looking for your point? Too often writers groping around for something to say then fail to cut out all the evidence of that groping afterwards. The result is unfocused, overlong writing.

The final draft shouldn't mimic the path you took to come up with the idea. Instead, start the piece with a conclusion and make your best case.