Top 7 books for Product Managers - Deepstash
Top 7 books for Product Managers Collection


Top 7 books for Product Managers

We’ve collected a list of our favourites on a range of topics from entry-level to expert.

107 key ideas from

7 books

It takes just

16 mins to read

Start collection & level up your skills.



Key Ideas


What you'll learn

Conducting market research

Analyzing data to make informed decisions

Developing a product roadmap

Communicating effectively with cross-functional teams

Ideas from books, podcasts, videos & articles







Actionable Gamification

Actionable Gamification



Influential people you will learn from

Marty Cagan

Marty Cagan

Nir Eyal

Nir Eyal

Yu-kai Chou

Yu-kai Chou

Jake Knapp

Jake Knapp

John Zeratsky

John Zeratsky

3 Top Key Ideas (107 total)

Product Positioning And Marketing: Crossing The Chasm

The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation. 

The gap between these two markets, heretofore ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm must be the primary focus of any long-term high-tech marketing plan. A successful crossing is how high-tech fortunes are made; failure in the attempt is how they are lost.

The Tech Adoption Life Cycle

  1. The product is first used by innovators, people with keen interest in technology.
  2. Secondly, by the Early Adopters, who appreciate the benefits of the new concept.
  3. As the product gets traction and becomes mainstream, the early majority starts to use it.
  4. Then comes the late majority and finally the laggards, people who are away from technology but cannot help but buy it now due to practical reasons.

Whole Product Concept

The Whole Product Concept identifies four different perceptions of product:

  1. Generic product – This is what’s shipped in the box and what’s covered by the purchasing contract between the seller and the buyer.
  2. Expected product – What the customer thought they were buying.
  3. Augmented product – This is the product fleshed out to provide the maximum chance of achieving the buying objective.
  4. Potential product – This represents the product’s room for growth as more and more ancillary products come on the market and as customer-specific enhancements to the system are made.

Want to learn more? Unlock this collection and all 107 key ideas.

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