• Sex matters. In all aspects of our lives, it's good to ask, "what does sex have to do with it?"
• Sex can be as addicting as cocaine. "When our desire for 'more sex' interferes with our family or professional lives, we are looking for love in all the wrong places."

1. Come up with some initial metrics. These should be simple and actionable and should not have to be related to one another.

For example, a number of customers interviewed and their rating on identified struggles might be two starting metrics.

2. If you’re stuck on metrics, ask the...

Being able to make decisions when you know you have imperfect data is so critical. I was always taught that “A good decision now is better than a perfect decision in two days.” Many people I know in business recoil at that statement. Many colleagues in graduate school had come from places where t...