The Psychology Of Color: Research Findings

  • Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  • Colors influence how consumers view the "personality" of the brand in question.
  • Our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity.
  • Predicting consumer reaction to color appropriateness in relation to the product is far more important than the individual color itself.
  • The context a color is used is fundamental for its perception. 
  • It’s the feeling, mood, and image that your brand create that play a role in persuasion. 
  • The majority of consumers prefer color patterns with similar hues, but favor palettes with a highly contrasting accent color.

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