Why entrepreneurs start with products

While building the product is the logical first step from the perspective of entrepreneurs, when we put ourselves in the shoes of our users, it makes less sense. Users don’t care about our products. From their perspectives, they’re most concerned with solving their problems.

Savvy entrepreneurs decouple problems and solutions. This gives them the flexibility to research, understand, and prove a problem exists. Next, once they fully understand the problem without committing themselves to a solution, they’re free to explore any number of potential solutions until they find the best one.