It all starts with that single person who follows your brand. Building, managing, and maintaining a good follower base has obvious benefits. When you increase the trust of followers in your brand, you’re more likely to see these users turn into customers.

Always remember to engage and build...

Once you know your target demographic, it’s time to see what content resonates with them. Do your followers like videos? How well do they engage with product shots or stock photography? No two audiences are identical.

The best way to find out what your audience likes is to do some content a...

Successfully managing your Instagram followers allows you to build a community of loyal users. These followers help you more often than you think. In fact, a Nielsen report discovered the No. 1 source of trustworthy advertising was friends and family recommendations.

An effective Instagram ...

Your Instagram content needs to be easily searchable, shareable, and in the correct spaces. Now with more than 600 million active users, you want to make sure you’re getting as much exposure as possible.

This will help bring in users and provide current followers with your whereabouts. Mayb...

One of the most important parts of managing your Instagram followers is being active in your comments. When a follower takes the time to leave a comment, the worst thing you can do is let it go ignored. Dig in and start replying.

As your Instagram following grows and you receive more commen...

Building a community is important, but it’s also necessary to know who you’re bringing together. Do research into your Instagram users to see things like gender, age, income, education, interests, location, and relationship status. These demographics provide massive insights into who follows you ...

If you have hundreds or thousands of followers, it’s difficult to recall who everyone is. Having some additional context about your users and your brand’s relationship with them can be extremely helpful for customer service or even lead generation.

Having contact information makes it easier...

It’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting.

Don’t let that love for a new follower grow stale. As a business, you want to continu...

A great way to centralize or even expand your brand is through hashtags. On one hand, hashtags create exposure when you use generic terms like #winter or #staywarm

This will boost your brand awareness among new users and your followers will be constantly coming on your profile .