How content creators made Google rich

Google would have nothing if no one ever published anything online. YouTube utilizes a profit-share model that inspires everyone from celebrities to stay-at-home moms to produce quality content. In lieu of shared ad revenue, professionally produced channels like this, simply wouldn’t exist.

Being venture-backed, Google’s success is measured in terms of growth — not fairness. Sharing ad revenue with content creators would massively dilute the company’s valuation. Google continually releases new features that make them richer at the expense of content creators.