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Resonating With The People
Crocs is a brand that many people used to hate and now, since becoming mainstream, gained popularity all over again with their iconic silhouette and high-profile fans.
The company knew that there was no point in trying to win over their haters and instead they focused on the uniqueness and bold appeal.
At the heart of their success, they have always been aware of the polarizing effect their shoes have. They've learned to harness others' hatred towards it into a radically inclusive brand that is particularly important among young people.
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Crocs: The "It" Shoe of 2020
Crocs is quick to embrace their growing celebrity fans that fit the shoe into their personal aesthetic like Diplo and his psychedelic hippie style or Zooey Deschanel with her vintage-themed outfits.
Crocs' collaborations with these celebrities makes them se...
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Keeping Up With Crocs
As more and more people grow to love the brand, there is one thing that people now ask: What will happen to Crocs when it has fully saturated the market?
Eventually, people will move on to the next thing that they'll grow to love or to hate. However, aside from ne...
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