Resonating With The People

Crocs is a brand that many people used to hate and now, since becoming mainstream, gained popularity all over again with their iconic silhouette and high-profile fans.

The company knew that there was no point in trying to win over their haters and instead they focused on the uniqueness and bold appeal.

At the heart of their success, they have always been aware of the polarizing effect their shoes have. They've learned to harness others' hatred towards it into a radically inclusive brand that is particularly important among young people.