Crocs: The "It" Shoe of 2020

Crocs is quick to embrace their growing celebrity fans that fit the shoe into their personal aesthetic like Diplo and his psychedelic hippie style or Zooey Deschanel with her vintage-themed outfits.

Crocs' collaborations with these celebrities makes them sell out in days and the best part about it is that they only partner with authentic fans of the brand and capitalize on that moment.

They don't limit themselves with just celebrities but they embrace a wide range of partners such as KFC, Benefit Cosmetics, and even Madewell!